Augmented Reality Agency For Furniture & Interior Design

Augmеntеd Rеality (AR) is a technology that projects digital 3D images onto real environments. This allows the viewer to get a realistic impression of how a product would look in a certain room or scene. Augmented reality is particularly popular in the furnishing and interior design industry.

Augmented reality technology uses sensors such as cameras and GPS to sense the physical environment. Using algorithms and special software in the devices, the computer-generated 3D content is then placed accordingly and shown in real time on a display. AR apps are often used for this, with which customers can use their smartphone camera to see what a product would look like in an environment, such as their own home. The product image is displayed as a clipped 3D image on the camera screen so that it looks as if the product was standing in the corresponding environment. However, there are also AR glasses that insert the 3D image into the real environment for the viewer.

Augmented reality is used in various industries, such as entertainment and education, medicine and healthcare, architecture, retail, and much more. It's used to enable interactive experiences and virtual product presentations, as well as training simulations and enhanced educational visualizations. Plus, augmented reality is very popular in advertising and marketing, more specifically visual product marketing.

Augmеnt rеality (AR) expands the real world with computer-generated content, while virtual rеality (VR) fully immerses the user in a virtual environment. While AR combines the physical and digital worlds, VR isolates the user in a simulated environment. For this reason, AR is also called extended reality or mixed reality.

AR does not work equally well on all smartphones. Some older or cheaper models may not have the necessary sensors in the device or the computing power to optimally run AR applications. However, current smartphones, especially smartphones from recognized brands, generally offer good AR support and are compatible with AR apps and AR QR codes.

Yes, you can use augmented reality for e-commerce and integrate them into your online shop to offer your customers an interactive shopping experience. With AR, customers can try out products virtually or place them in their own environment to help with the purchasing decision. AR is therefore ideally suited for 3D product presentation in e-commerce - regardless of whether you are creating augmented reality for sofas, beds, tables, cabinets, or just small decorative items such as plants.

The cost of an augmented reality product visualization depends on the complexity of the project. Our augmented reality agency for interior design brands can create simple product images in 3D for just a few hundred dollars. However, a complex AR visualization or virtual reality animation can cost several thousand dollars. It's best to contact us for a no-obligation quote. We can visualize home & living products and offer not only individual furniture renderings, but also entire room visualizations.

Customers can use 3D visualizations with AR to see what a product will look like in a certain environment. Augmented reality became particularly well known through the IKEA app called "IKEA Place", but other well-known apps, such as Pokemon Go, also use AR technologies to project digital images onto real environments.