Table of contents to 3D Product Photography: How to Create Product Images With CGI
- What is 3D product photography?
- Advantages of 3D product photography
- What can I use 3D product images for?
- How Does CGI Product Photography Work?
- Professional 3D Photography from Danthree Studio
- Digital Product Photography FAQs
Do you want to make your product marketing more appealing? Then, you should consider 3D product photography! Our experts at Danthree Studio have years of experience in creating professional 3D product images. Here, we'll explain how three-dimensional product photography can help you with your visual marketing!
What is 3D product photography?
Digital 3D product photography involves creating realistic-looking CGI images of products. These images faithfully reflect an object or room. When creating 3D product images, software is used to create a three-dimensional model, which is then edited with details.
This means that a digital product presentation can look like a real photo. In addition, 3D images of products can also be provided with interactive features, for example to create a 360 degree rendering.
3D model for 3D product photography - Danthree Studio
Advantages of 3D product photography
Higher Conversion Rates
In visual marketing, 3D product images lead to higher conversation rates. Potential customers who are offered a realistic image and the opportunity to view an object from different angles build trust in the brand and are more likely to follow through with the sale.
Flexible Display
Another great advantage of CGI (computer generated imagery) is that you can quickly create different versions of your image, e.g. if you sell a product in different colors or sizes, you can quickly adjust the photo, and you don't need to do a new photo shoot for each individual product.
Interactive Display
CGI product images with interactive presentation are particularly effective. With the help of a 360 degree view, viewers can turn and rotate the product and view it from all sides.
Cost Efficiency
In the long run, product images created in digital photo studios can even be cheaper than traditional photo shoots of your products. With traditional photo shoots, each version of a product has to be photographed individually. This is not the case with computer-generated visualizations! Once photorealistic 3D models have been created, they can be used and adapted again and again which can save you a lot of time and money.
Photorealistic 3D product photography of an electric toothbrush
What can I use 3D product images for?
3D product photography is used in various areas, for example:
E-Commerce - Product Images For Online Stores
3D product presentations are often used in e-commerce. The photorealistic representation of products can help online stores build customer confidence and close more sales. You can have a 3D product photography agency such as Danthree Studio create Amazon product images for you or integrate the images into your own website using a plugin such as WooCommerce or Shopify.
3D Photos In Marketing And Advertising
Computer generated product images and product animations in 3D are also used in advertising. With 3D animations, you can present your products realistically and stand out from the competition.
3D rendering of a wireless speaker for CGI product photography
3D Images For Product Development
Product images in 3D are not only used in the marketing sector. Also, product manufacturers use these animations to create visualizations of new products, e.g. to discuss products internally within the company. A product presentation in 3D also helps manufacturers to identify potential problems at an early stage, so that changes can be made before the product is sold.
How Does CGI Product Photography Work?
You're not sure how product photography with CGI actually works? We'll break down the individual steps of the process:
Product presentation of a faucet - With CGI you can transform 3D models into realistic product images
3D Modeling
The first step is to create a 3D model . To do this, you can use various 3D software programs.
3D Rendering
Once you have a 3D model, 3D rendering comes into play. This process uses 3D software that can convert a three-dimensional model into a photorealistic image. The result is a professional, three-dimensional product image - with all the details that your real product has.
3D visualization of a robot vacuum cleaner on carpeting
VR-Technology
You've probably heard of VR (virtual reality). But did you know that you can also use this technology for 3D product images to present virtual objects in interactive environments? In this case, users can interact with objects virtually and rotate or turn them.
Get 3D product images created by Danthree Studio
As a 3D photo studio, we at Danthree Studio specialize in the creation of realistic 3D visualizations. We use the latest technology and software to provide our clients with stunning and interactive photos, 3D animations and videos of their products.
Our Digital 3D Product Photography Services
We at Danthree Studio offer a wide range of services in the field of digital 3D product photography. We focus on the visualization of home & living products. We can visualize furniture as well as interiors such as bathrooms or kitchens for you. Our range of tasks includes
- 3D modeling: You don't have a 3D model yet? No problem! Our graphic designers can create a detailed model for your 3D product photos.
- 3D rendering: Of course, we don't leave you in the lurch after modeling the model but also take care of the 3D rendering. In this step, we transform the model into a photorealistic representation of your products.
- VR presentations: We can either create a virtual scene or a transparent background for your three-dimensional image.
- AR technology: With the help of augmented reality (AR), we can also incorporate interactive elements into your digital product photography, e.g. we can create AR apps that allow customers to project the photo into a real environment.
- 360 degree product photography: If you want to present your products from different perspectives, 360 degree product photos can be created.
- Consulting: Our professional graphic designers at Danthree Studio will guide you through the entire process. We advise you on 3D rendering techniques and strategies and create 3D product visualizations that represent your brand in the best possible way.
For example, you can take a look at our mattress rendering for Serta Simmons, our staircase visualization for Viewrail or our furniture packshots for Gebrüder Thonet Vienna.
3D Product Video From Danthree Studio
Product videos can be created in 3D as well!
Our Product Photography Approach
When creating digital 3D photos of your products, we always make sure to focus on:
- Detailed visualizations: Digital product photography should look as realistic as possible. We can achieve this with detailed visualizations that include appropriate textures, the right colors, shading and lighting. We specialize in interior architecture and furniture renderings.
- Interactivity: We can also add interactive elements to your images. Our 360-degree product images allow users to inspect an object from all sides. Plus, we can also add interactive features that allow you to so that you can zoom in on different areas of the room or change the viewing angle.
- Customized solutions: Our experts at Danthree Studio have the necessary expertise and experience to visualize your products. But that's not it! We also want to make sure that our visualizations optimally represent your brand. That's why we will first have a conversation with you and ask you a few questions, before we create 3D product pictures or animations such as 360-degree photos for your visual marketing.
You're looking for a professional 3D product photography services? Our 3D photo studio Danthree Studio can help!
Shoot us a message and get in touch with one of our experts, or browse through the gallery of our 3D projects to see if you like the style of our graphic designers!
3D product photography of a modern refrigerator in a minimalist kitchen
