Table of Contents for The Future of Visual Marketing: CGI / 3D (Current):
- Latest topics & news about the future of visual marketing with CGI (3D)
- Research from CGtrader about costs of a classic photography vs. CGI 3D visualizations
- Why can a classic shoot for furniture or furnishings manufacturers be so expensive?
- CGI - 3D is only one tool and it depends on more to create good visual marketing with CGI - 3D!
- How important is the direct customer approach in CGI visualization?
- How important is augmented reality?
- The METAVERSE! How can companies profit from it?
Latest topics & news about the future of visual marketing with CGI - 3D for furniture, home & living manufacturers.
In this article we would like to report on what we at Danthree Studio have been able to observe recently on the subject of visual marketing with CGI - especially for the furniture and furnishing industry - and what opportunities CGI - 3D can have for the furniture and furnishing market.
If you want to watch the article as a video, check it out here:
Research from CGtrader about costs of a classic photography vs. CGI 3D visualizations
What's going on with CGI for furniture brands? Right at the beginning we start with the topic and an interesting research by CGtrader. CGtrader is, among other things, a platform and online store for CGI models.
This platform has started a research on the topic of content creation with CGI vs. content creation with classic photography. CGtrader asked around 100 photo studios worldwide for a quote for a classic product shoot for 5x furniture products. The result? CGI - 3D can be approx. 6 times cheaper than a classic shoot.
Why can a classic shoot for furniture or furnishings manufacturers be so expensive?
- The products must be manufactured
- Transportation of the items to the locations
- Set structure
- Assignment of photo crew
- Equipment
- Etc.
As you can see, the costs of a classic shoot can sometimes explode. Especially when it comes to elaborate furniture or interior design such as kitchen shoots. These can easily cost 15 - 20,000 euros.
3D visualizations are more flexible and dynamic when it comes to visual marketing for furniture, home & living manufacturers. If you want to hear about the advantages of CGI - 3D compared to classic product photography, we link you to the video CGI - 3D vs. classic product photography:
CGI - 3D is only one tool and it depends on more to create good visual marketing with CGI - 3D!
But what else is going on around the topic of CGI - 3D in visual marketing?
When we see 3D visualizations / renderings, we observe and realize again and again that CGI is just a tool and that it can be used more effectively in some cases.
What exactly does that mean? CGI is like a pen with a white sheet of paper. You can draw on it and the result can have a wide range. Either it's just a simple line drawing or a picture that touches you emotionally.
It is important that visual marketing is the mouthpiece of every company and that the products must be properly staged and emotionalized. In the furniture industry in particular, purchases are highly emotional.
If the products are presented in an emotionalized way, strong customer loyalty to the company can be achieved and the product can be sold more easily.
Factors such as CI (Corporate Identity) or CD (Corporate Design) of each company play an important role for the 3D visualizations and must be taken into account - also with regard to the unique selling point of a company.
How important is the direct customer approach in CGI visualization?
In the next topic, we will discuss the importance of addressing customers directly. The CGI (3D) tool is exactly the right tool for addressing customers even more pointedly and directly in order to align your marketing more flexibly and efficiently. Because with CGI, the target group can be targeted much better and more precisely on a wide variety of platforms.
Let's assume we play out advertising in the various channels: Facebook, TikTok, Instagram, etc. The fact is that there are different buyers and target groups on the individual platforms.
Facebook, for example, has an older target group than Instagram or TikTok. So why not use CGI for target group-specific marketing?
By this we do not mean that you have to throw the CI or CD of the respective company overboard, but rather use colors, accents and styles to emotionalize and stage the products in different ways.
ForCGI marketing, you can also take color psychology into account and pick up on trends for seasonal marketing with CGI.
How important is augmented reality?
We continue with the topic of AR - augmented reality. Here we see a good lever for both furniture brands and online stores to allow customers to interact even more with the product and thus create a stronger bond with the brand.
What does this mean in detail? Conversion can be increased with AR, as the customer can interact directly with the product and try out whether the item fits into their home in terms of color, size and style. This creates trust in the product and the brand and accelerates the purchase.
Another important point that should not be neglected is the issue of returns. Again, if the product can be tried out at home in real life using a smartphone or tablet, the returns route can be reduced.
As a result, companies save money and the customer can be happier as they no longer have to return the product or wait for their new furniture or item. The AR model can be integrated with a link or QR code in your online store / or in your catalogs or flyers with the QR code. Simply scan it and the customer can view the product on their smartphone or tablet without the need for an extra app!
Thanks to the built-in 3D LIDAR technology, the device measures the room using points and places the product in the right size in the room. According to a 2020 study by Vertebrae - which specializes in AR and 3D e-commerce - conversion rates for manufacturers and online stores that use AR increased by 90% compared to those that do not.
On some Shopify product pages, 3D models as augmented reality have increased conversion rates by up to 250%. AR can be a good lever for brands and online stores.
The METAVERSE! How can companies profit from it?
While we're on the subject of virtual products in real spaces. What is the current state of metaverse marketing and what opportunities can it open up for furniture brands?
We at Danthree Studio are of the opinion that the topic of metaverse should not be ignored. Of course, you should not start with Metaverse if you are not yet familiar with CGI (3D). That might be too many steps at once. Nevertheless, we at Danthree Studio are already working on what the future might look like for the furniture industry with CGI.
Let's imagine a scenario: Due to the pandemic, online meetings have become increasingly popular and established. What if meetings or get-togethers with friends increasingly take place online in a few years' time?
We meet friends or business partners virtually and see a piece of furniture or furnishing item in the room that we like. We like this furniture or accessory so much that we want to have it in our own four walls in the real world.
This can create a bridge and product placement between the virtual and the real world. You have to imagine that plots of land and virtual real estate in the metaverse are already going for audible sums.
The record for the most expensive metaverse property currently stands at 4.3 million dollars. In November 2021, digital real estate developersRepublic Realm bought a house in the Sandbox metaverse. These houses will also be furnished. So why not put a kitchen or sofa from a well-known furniture brand in your Metaverse home? Once again, this creates a point of contact between the brand and the potential customer.
Walmart has published a video on YouTube in which it shows what the shopping experience in the Metaverse can look like: To the video (in English).
In the video, the customer can select their products in the store and is accompanied or assisted by a Walmart employee while shopping.
So why can't something like this be transferred to the furniture industry? We look at a piece of furniture virtually and are accompanied virtually by a salesperson or have the product explained to us in detail.
Of course, such augmented realities lack the reference to the actual seating comfort of a chair, for example. Nevertheless, this augmented reality can help to enhance the shopping experience and retain customers.
