Functional, reduced, yet luxurious in aesthetics: barrier-free brand space (bathroom and WC) for JUNG solutions.
JUNG has stood for innovative building technology for more than 100 years. Intelligent and networked, sustainable and secure - that means constant further development. Because what we understand by security is subject to the changing times. Despite all the demands on security and functionality (the core of building technology is, after all, function), living space still has to be comfortable. Function must therefore take a back seat to the living atmosphere. This is particularly the case in bathrooms and toilets. After all, these rooms are the most intimate in the living area and are really about personal, very private well-being. This is all the more the case in barrier-free areas. Taking care of personal hygiene independently, as far as possible - for people in wheelchairs, with disabilities, this is almost even more important.
JUNG's aim is to bring a luxurious sense of well-being and first-class design to this area, which is unfortunately all too often overlooked in terms of people's needs and wishes. We were allowed to accompany JUNG from Schalksmühle near Düsseldorf (Germany) and create CGI product images for the brand spaces that were also to be redesigned. The basis of our work was the brand communication: high design standards based on Les Couleurs® Le Corbusier meet building technology. The fact that it is a functional, truly barrier-free bathroom and WC takes a back seat. The barrier-free rooms were conceived by JUNG and implemented by us as CGI.
Thinking rooms barrier-free - how does that even work? What is important when you look at bathrooms and toilets from this (lower) point of view? It quickly became clear: you need open rooms with lots of space. Wide passageways, few interiors, a focus on the essentials - that is the brand communication that was aimed for here. At the same time, these reduced rooms with minimalist furnishings draw attention to the JUNG products.
The second point of reference is Le Corbusier's worlds of color. With Les Couleurs, the Swiss-French architect created the theoretical basis for what he was firmly convinced of in his later work: color is just as important in architecture as form and layout. This way of thinking runs through his entire later work and is particularly noticeable in his sculptural works. Les Couleurs design concepts - for "our" barrier-free bathroom and wheelchair-accessible toilet, this means that the controls for the building technology, specifically the emergency call toilet set, are brought into shape and color according to Le Corbusier. The Le Corbusier color palette was used. Matt surfaces, in which the light is only subtly reflected, are combined with clear, functional and yet soft, almost organic shapes. Our task was to develop corresponding color spaces according to the company's specifications and, while taking the accessibility of these spaces as a basis, to allow them to recede visually into the background. The barrier-free products are therefore kept white and visually disappear. An absolutely exciting project! 3D renderings for the switch design - there is so much more behind it.
