Brand spaces must captivate the viewer and convince him of the product
Product images must be immediately convincing: the functions and features of the products must be immediately apparent to the viewer. Good images do this on a subliminal level; the focus is on aesthetics. This is also the case with our 3D product images (CGI) in the bathroom sector.
For this project, we worked closely with designer Hanne Willmann, who has been recognized as one of AD's 100 most influential designers. The aim of the joint work was to make the atmosphere of the bathroom design, the functionality and the purpose of the facilities clear to the end user at first glance, literally in a fraction of a second. In recent years, bathrooms have increasingly evolved from functional rooms for cleansing the body to recreation rooms with a feel-good atmosphere and spa character. The focus is much more on design than it was a decade or two ago. And this is exactly what product images need to communicate.
3D brand communication in the bathroom - aesthetic, functional and target group-oriented
How do you convey the brand image/visual brand communication in the bathroom segment in a target customer-oriented way without ignoring the inherent logic of these rooms with their technology, functions and functional materials? For our 3D visualizations, we took a close look at the brand's fittings, washbasins and bathtubs, furniture and extras. Before our artists set to work on the CGI, our team of creative directors, master carpenters and interior design experts came together and looked at everything together. Only then were our CGI artists allowed to start their work. In this way, the 3D product images could be created that captured and accurately reflected the brand image, while at the same time taking into account the aesthetic requirements of the customers and explaining the furnishings as accurately as possible. For the domovari product images, our artists created photorealistic models of entire interiors as digital 3D models. Textures and surfaces were digitized.
Target groups defined 3D brand spaces
The bathroom manufacturer domovari appeals to an urban target group that values sustainability and minimalism. There is nothing here that does not have to be. Clear lines, lots of natural light and natural, untreated materials dominate. The color palette is correspondingly limited. The bathroom products must be presented in precisely this context.
For our 3D bathroom product images, this means that less is more. The sparse, naturally elegant atmosphere of the rooms must be credibly designed (in complete contrast to our Canyon House bathroom world). The surfaces must not only be visually coherent, but also tangible. The warmth of the frequently used wood must be just as tangible as the rough coolness of the concrete that is often used in bathrooms. Little furniture, but plenty of free space that emphasizes the few available surfaces - that is the aesthetic that is required here.
More than product images - spaces that breathe brand aesthetics
Mirror cabinet, washbasin & bathtub - our experts have photo-realistically rendered the individual bathroom products from domovari in Krefeld (Germany) and placed them in a matching, also photo-realistically designed environment / 3D brand space. The lighting of each individual 3D visualization is designed to present the materials and their textures as comprehensively as possible. The domovari brand aesthetic is conveyed in every single CGI: Light-flooded bathrooms that are not too warmly lit, showing plenty of open space with functional, minimalist furnishings.
