3D Furniture Rendering – Sideboard & Built-in Cabinet
A built-in wardrobe, a sideboard - like the Nex Pur Box from Piure - these are not just pieces of furniture from Piure in Munich. These pieces don't stand alone, but interact with the people who use them. Where other brands represent cool distance and pure design, Piure wants to convey the human dimension. The furniture is designed for the private sphere, for homes that radiate a cozy warmth. These are living spaces where you retreat when you want to relax. Here you will find peace, relaxation, and can recharge your batteries. But even such a home is not completely independent of the outside world.
Design to feel – how we translated Piure's emotional vision into CGI
As CGI and interior specialists at Danthree Studio, our goal was to make exactly this warmth and humanity visible – without staging it. It wasn't about effects, but about a real sense of space. Our 3D visualizations for Piure don't tell smooth catalog stories, but create spaces in which real people can find themselves. This includes playing with natural light, the interaction between the piece of furniture and its surroundings – and, above all, a sense of when a room is finished. Because especially with reduced living environments, it is the balance between clarity and atmosphere that makes the difference. And this is exactly where our strength lies: we think of brands not only technically, but emotionally.
CGI with heart – how spaces tell stories and products touch
How do you convey this message? Our interior designers and CGI artists created brand spaces based on the briefing when developing color and lighting concepts for the 3D product visuals. The visible object color comes from the albedo / base color map; we control gloss and micro-relief separately via the roughness map and normal map. The result is CGI product visuals that convey all the warmth of a human home. Golden sunlight paints patterns of light and shadow on walls and furniture. Books, magazines and vases with flowers tell of the people who live here. Piure knows that people design their living space individually. Different styles of furnishing are normal. Because furniture is always more than just a built-in wardrobe, a table or a carpet. Furniture is a life story. After all, who would want to part with the carpet on which their children took their first steps or the table at which they spent so many happy hours with friends? A mix of styles is the order of the day - and we were also able to address this in the CGI for this great brand.
For our artists, this presented a new challenge: bringing wild life into a clean environment, showing diversity without losing focus on the actual product in the 3D visualization - that's an exciting thing.
Designers like Werner Aisslinger, who works with Piure, also rely on exactly this mix of clarity and personal expressiveness – a design claim that we have also pursued in our CGI work.
