Presentation CGI - 3D Visualization Home & Living Product
Today, product presentations are predominantly digital - in online stores, on social media or in digital catalogs. However, print media still plays an important role, particularly in the Home & Living segment, for example in high-quality magazines, trade fairs or interior brochures. The key question for brands is therefore: how can images and brand spaces be designed to have an emotional impact both digitally and in print?
Our answer at Danthree Studio is clear: through high-quality, emotionally charged 3D visualization that not only shows products, but also creates atmospheres. Especially for Home & Living products, where materials, surfaces and lighting moods are a decisive part of the brand message, CGI opens up completely new possibilities. It does not simply replace classic product photography - it goes beyond it. CGI creates spaces that inspire and make it possible to experience how they are stylishly staged in current living trends.
Staging CGI brand spaces emotionally - example: carpet visualization
Our mission for this project: to visualize a carpet in such a way that you can not only see its color, but also literally feel the texture, the material and even its acoustic effect. Our tools: Creativity, a deep understanding of interior design and state-of-the-art CGI technology. Our team - consisting of creative directors, master carpenters, interior designers and CGI artists - reconstructed the carpet as a photorealistic digital twin.
The result: a 3D product visualization with emotional depth, in which lighting, shadows and material properties interact perfectly. This creates a visual experience that works both on screen and on paper - and goes far beyond a simple product image.
As the carpet does not stand on its own and the light for the elaborately modeled shadows has to come from somewhere, we placed the carpet in an interior in the style of a loft.
The large windows on the side opposite the viewer provide a view of a heavily overgrown outdoor area, while the room itself appears bright and airy. The furnishings are modern and simple, the colors suggest natural materials. This also clearly reflects the brand identity of our client.
Advantages of CGI - 3D visualization in the home & living sector
As interior visualizations on platforms such as ArchDaily show, CGI is increasingly becoming the style-defining representation of modern living environments.
CGI makes it possible to place brand spaces and individual products in a larger context and to incorporate the respective brand identity. In this way, rooms and products can be experienced by the end customer. The images convey emotions and make it possible to put oneself in the respective rooms. The 3D visualizations are designed in such a way that they "work" both in print and online.
Computer Generated Imagery (CGI) offers a cost-effective and efficient way to reconcile all the different requirements. Product details can be depicted so sharply and realistically that customers really do get a comprehensive impression of the product - in fact, more detailed and accurate than if they relied only on their own senses.
Curious about what our artists can do in the field of 3D visualization? Then simply contact us and find out more about our Home & Living projects! Or make an appointment with us: Make an appointment now.
