Presentation CGI - 3D Visualization Home & Living Product
Product presentations today take place predominantly digitally, in web stores and social media. But there are still a few areas that use print media. Home & Living is one such area. What can images & brand spaces look like that can be used for visual marketing both digitally and in print? Our team at Danthree Studio agrees: the only way to do that is with really good 3D (CGI) visualization that is emotionally charged.
Our mission: to present a carpet in an aesthetically and visually appealing way so that the viewer experiences colors, material, texture and acoustic properties.
Our weapons: Creativity & CGI - 3D Visualization
Our heroes and heroines: Creative Directors, Master Carpenters, Interior Designers and Designers, CGI Artists.
And that's how we mastered the task:
Our team photorealistically recreated the carpet on the computer as a digital twin. The result is a 3D visualization that shows the carpet in its monochrome glory. Through the lighting we managed to create an impression of the soft material and the three-dimensional structured surface of the carpet.
As the carpet does not stand on its own and the light for the elaborately modeled shadows has to come from somewhere, we placed the carpet in an interior in the style of a loft.
The large windows on the side opposite the viewer provide a view of a heavily overgrown outdoor area, while the room itself appears bright and airy. The furnishings are modern and simple, the colors suggest natural materials. This also clearly reflects the brand identity of our client.
Advantages of CGI - 3D visualization in the field of Home & Living
CGI makes it possible to place brand spaces and individual products in a larger context and to incorporate the respective brand identity. In this way, rooms and products can be experienced by the end customer. The images convey emotions and make it possible to put oneself in the respective rooms. The 3D visualizations are designed in such a way that they "work" both in print and online.
Computer Generated Imagery (CGI) offers a cost-effective and efficient way to reconcile all the different requirements. Product details can be depicted so sharply and realistically that customers really do get a comprehensive impression of the product - in fact, more detailed and accurate than if they relied only on their own senses.
Curious about what our artists can do in the field of 3D visualization? Then simply contact us and find out more about our Home & Living projects! Or make an appointment with us: Make an appointment now.
