Children's rooms are multifunctional rooms: the little inhabitants want to feel comfortable here, want to relax and sleep in security.
But they also expect a stimulating environment that encourages play and exploration. Parents also have expectations of the children's room: the furniture should be easy to clean and robust, help children to learn and be safe at the same time. How do you create branded rooms for children's furniture?
High-quality digital 3D product images for children's furniture manufacturers with CGI
We have opted for product images that focus on the aesthetics of simply and naturally furnished rooms. The actual message, what makes up the atmosphere of play and living spaces for children, is conveyed subtly.
This allowed our CGI artists to create digital 3D product images that are appealing and convincing at first glance. To do this, they digitized the surfaces and textures and "played" with them in the 3D visualizations, taking inspiration from the natural lighting and creating spaces that impress with their warm and bright atmosphere.
Less is more - every 3D visualization looks clear and uncluttered. So the focus is really on the children's furniture that these product images are intended to show. Concentration on the essentials, combined with ingenuity and a high level of creativity with regard to the details: this is how we clarify the values that the children's furniture manufacturer stands for and at the same time answer customers' questions before they even arise.
Children's rooms have two target groups: Children and parents
Today, product images in the furniture, home & living sector are no longer created with realistically constructed rooms in which the furniture to be depicted is placed for advertising purposes. That is far too costly. Instead, we at Danthree Studio create high-quality CGI, photorealistic digital images of the desired brand spaces.
Simple interiors with just a few pieces of furniture draw attention to the products that are to be marketed. Our 3D visualizations show the pieces of furniture from different perspectives, but always in the same room. This creates a realistic-looking space with a credible atmosphere. The furniture can thus be experienced in context.
For our target group, it was important that the product images appeal to both parents and children (similar to our children's toy renderings). Although children's furniture is bought by parents, it is often evaluated from a child's perspective. Children need spaces that communicate a relaxed and safe atmosphere.
Little furniture and clear shapes with clear lighting was the goal here. Because too much furniture is distracting and has a restless effect. Children want to be stimulated, but they feel comfortable in rooms that they can grasp at a glance.
Natural materials for children's furniture: wood and warm surfaces in CGI
However, the lighting is not only important for the atmosphere of the room, but also creates surfaces and textures. In this project, the manufacturer of children's furniture primarily uses wood. Natural materials that are soft, child-safe, environmentally friendly and have a good feel are used for the entire range.
The soft, warm surfaces of the local woods come into their own in every single 3D visualization. The digitally created space is illuminated in such a way that the CGI texture of the surfaces is intuitively captured. Warm colors from nature's palette, combined with lots of white, create a pleasantly warm atmosphere despite the bright lighting.
Children, by the way, are not seen in these rooms. Size ratios and the target group of the furniture becomes clear just by the combination with a few playground equipment and accessories. In this simplicity, the product images also immediately communicate the spiritual origin of the furniture: we are in the trendy Scandinavian style.
