3D product staging for high-quality outdoor carpets from Kvadrat
There are many ways to make carpets. The global textile company Kvadrat from Denmark has chosen to use traditional craft techniques in combination with modern functional fibers to produce high-quality outdoor carpets.
The designs were created by Danish textile and color designer Margrethe Odgaard - the CGI product images and 3D product videos for textile manufacturer Kvadrat were created by 3D Studio Danthree Studio.
Our CGI / 3D artists were happy to take on the task of photorealistically reproducing the complex weave patterns of the handmade carpets made from four-color polypropylene rope without getting lost in technical details.
Outdoor use places special demands on carpets, which must be weather and above all water-resistant, must not lose their color under UV radiation and must be pleasant to the touch despite the robust material.
High-end 3D visualization: How Danthree Studio brought Kvadrat's brand spaces to life
Kvadrathad the outdoor rugs designed by the Danish textile and color designer Margrethe Odgaard.
Kvadrat sees the target group for these carpets in the high-end segment, among professional designers, hotels and resorts, so the realistic depiction of weave structures and material details was extremely important for us, as this target group can certainly appreciate realistic CGI material depictions for textiles.
Danthree Studios not only worked with the reproduction of surfaces and structures, but also used 3D scans to create photorealistic renderings for designer carpets and the furniture from selected designers in the brand spaces.
By displaying the carpets in different outdoor environments, our artists were able to play with light and shadow, which makes the virtual product presentation for textiles appear even more realistic. However, they were not completely free in the design: the color calibration took place in coordination with Kvadrat, branding is the keyword here.
High-quality 3D visuals for carpets - 3D marketing for premium brands
The virtual product presentation in the form of brand spaces and animations can be used by the manufacturer Kvadrat in many different ways. Website, social media, trade fair stand or print - everything is possible, because the 3D visualization for outdoor carpets can be scaled as required and can be made suitable for every conceivable analogue and digital use with little effort.
This gives carpet manufacturer Kvadrat complete flexibility in product communication. Since the often time-consuming and cost-intensive photo shoot is no longer necessary, we can definitely consider CGI product images a sustainable solution for carpet manufacturers. The time-consuming process is worth it, because at the end of our journey we always end up with high-quality visuals for e-commerce and branding.
Realistic CGI material representation for textiles - the better choice for outdoor applications in particular
Product properties are often difficult to convey in images: Surface structures, material temperature, consistency are haptic properties that customers can only see via "detours". Photorealistic renderings for designer carpets enable our CGI artists to make these properties visible. The handling of light and shadow and the modeling of the materials allow these properties to be experienced.
To illustrate this with a practical example: Natural light, perceived through the lens of a camera and post-processed according to all the standards of art (product photography), will never have the incredible possibilities of playing with light that lie in 3D visualization for outdoor carpets.
Why should a virtual product presentation for textiles "only" use natural conditions as a basis when our artists can create perfect starting situations in the form of photorealistic renderings? 3D marketing for luxury brands goes far beyond the possibilities of conventional product presentation.
