A virtual bathroom design inspired by nature and canyons - realized with CGI for Diana Bad
Diana Bad - high-quality bathroom furniture, accessories and fittings that turn the private bathroom into a wellness zone. A touch of nature always resonates with Diana Bad, from the color scheme to the design language to the feel. The Inselkind agency stands for enormously creative, imaginative advertising in images and moving images. Danthree Studio, an expert in the field of 3D visualization for interior brands, was able to work with the well-rehearsed duo of the Inselkind agency and Diana Bad on this exciting project to create atmospheric brand spaces in 3D using CGI.
From natural wonder to spatial concept - the idea behind Canyon House
Our task was to create a luxury bathroom in earthy natural tones, based not on conventional bathrooms but on strong images of a canyon landscape in shades of red and brown. The natural shapes of the canyon, washed out of the rock by millions of years of water, together with the clay and sand colors in the red spectrum, inspired the concept. Canyon House was a special challenge for us to sculpt and model this photorealistically in 3D.
From mood board to sense of space - CGI as a tool for bathroom architecture
Howdo you approach digital architectural worlds for bathrooms when you have nothing but landscape photos as a project idea? Quite simple: you take these landscape photos and develop an architectural interior from them step by step, based on the floor plan of the Inselkind agency. Danthree Studio received a lavishly equipped mood board from the Inselkind agency and Diana Bad. From the colors and shapes that ran through the various images, we developed an organic interior design in CGI in close coordination with our two partners. In concrete terms, this means: planning - sketch - doodle - comments - new sketch - more doodles - more images as inspiration - new sketch - more comments. The decisive factor for our designs was always the materiality and the sense of space. The sand-colored, orange-red surfaces had to be tangible, the soft shapes and the natural light had to define the space. CGI is nothing more than a design tool for new spatial worlds.
Digital brand staging: How CGI brings products to life
Organic interior design in CGI was just the beginning. To turn the room in the Canyon House concept into a bathroom, Diana Bad's fittings still had to find their way into the digital architecture. The bathroom manufacturer provided the 3D models of the individual products. Danthree Studio matched the models with Diana Bad's product catalog and optimized the models for the luxury bathroom in earthy natural tones photo-realistically and integrated them into the digital architecture. The project is more than a simple visualization. This is the digital brand staging of the future. When moods and atmosphere are decisive for purchasing decisions, virtual bathroom concepts do an excellent job for premium brands. Because there is enormous potential in the perfect balance between real products and visionary spaces. The virtual bathroom presentation is a sales strategy for the future.
Emotion through design - CGI as a bridge between a sense of space and reality
Materials and colors determine the atmosphere of a room. Reddish tones and matt surfaces, such as in the luxury bathroom in earthy natural tones, create pleasant warmth and a feeling of security. Bathroom design already uses this communication on an emotional level - 3D visualization for interior brands opens up opportunities to play with precisely this. We can harmonize the design of bathroom furniture and architecture if we strive for an organic interior design in CGI. Digital architecture and bathroom design form an intersection in which people are addressed emotionally and experience the bathroom of their dreams. CGI makes everything possible, from photorealistic renderings to VR tours and beyond.
Virtual brand spaces as the future of bathroom design
Virtual bathroom concepts for premium brands offer interesting ways of communicating the brand. What defines a brand, what does a brand stand for? This can be communicated very precisely and in a way that is easy to understand using digital architectural worlds for bathrooms. CGI is the tool that enables the creation of these virtual worlds in a cost- and time-efficient manner, independent of real spaces and the limitations of conventional photography. This is the future of marketing, a powerful sales tool for interior brands.
With the Canyon House concept, Danthree Studio once again demonstrates how CGI not only creates products, but complete worlds of experience. The future of bathroom design lies in digital, immersive and emotional brand concepts - and CGI with Danthree Studio is one of the keys to this.
