In H.O.M.E Haus 2025, the visionary architecture of Coop Himmelb(l)au merges with the sensual, organic bathroom worlds of FOR - staged as interactive, photorealistic brand spaces by Danthree Studio.
The visionary architecture of Coop Himmelb(l)au, the Invisible H.O.M.E House, is an interesting concept: a house of the future that has no fixed rooms or structures, whose areas of use can be recombined again and again depending on your mood, and which blends harmoniously into the surrounding landscape. There are no dividing walls, the inside and outside merge.
The organic and natural-looking bathroom fittings from the FOR brand are to be placed in this concept. Bathrooms are intimate areas that actually require visually separating elements and should be "permanently installed" from a technical point of view (water pipes, electricity).
The realization of this exciting project for the bathroom brand FOR was a great honor for Danthree Studio. Thanks to CGI, we were able to stage architecture as an experience, and also as an interactive experience, using the example of two bathrooms. FOR's brand values were the inspiration for the visual and spatial design.
From digital image to virtual reality: the FOR brand spaces
Danthree Studio took the architectural vision of Coop Himmelb(l)au's Invisible House as its starting point and, together with the Richter agency from Munich and the FOR participants, developed interior spaces that are not rooms with fixed structures.
Transparent covers enable a kind of permeable demarcation between the inside and the outside. The foil-like character of these covers is in keeping with the spatial concept and aesthetics of FOR, as the natural shapes of the FOR product lines are soft and round - like the shapes of a stretched cover.
We developed the emotional and sensual atmosphere of these special bathroom spaces through light, materials, surfaces and spatial composition. The FOR Ovidis and FOR Leano product lines were decisive.
FOR Ovidis stands for flowing forms and closeness to nature. Together with the FOR brand, Danthree Studio has used images of nature and expressive landscapes to develop an environment in which the FOR Ovidis structures, bathroom furniture and fittings fit in organically.
FOR Leano impresses with its powerful structures and materiality. We communicate this design line in a completely different way. But the work steps were basically the same: It started with renderings, the development of brand spaces in close collaboration with FOR and Agentur Richter and then the merging of the digital product twins with the brand space.
The vision of Coop Himmelb(l)au & digital experience spaces
Shower, bath, toilet, washbasin - how do you accommodate these things when there is no fixed room structure, no walls?
Along nature shots, all themed "water", "rock" and "botanical garden" in some way, rotating platforms were developed in the Leano brand space in collaboration with our 3D studio, which house the individual usage areas of the bathroom and can be opened or closed depending on the desired privacy.
In the brand space, tall stone monoliths were modeled in 3D so that the bathroom products were integrated into the rocks. This is where the technical possibilities really reach the limits of conventional photography: it would hardly be possible to realize and capture these brand spaces in real life.
Thanks to CGI, the experts at Danthree Studio were able to bring the concept of the Invisible House by Coop Himmelb(l)au to life for the bathroom brand FOR - and not just visually.
Architectural visualization with VR allows customers to actually move around in these rooms. Photorealistic room staging in 3D enables the use of VR. This is where we see the future of bathrooms: interactive 3D visualizations allow us to build an emotional relationship with the room through active design - which only exists in this form in the digital realm.
Beyond rendering: Why immersive visualization is the future
This very special project for FOR in H.O.M.E Haus 2025 required a special way of working. Danthree Studio was in constant contact with all those involved, and the two brand spaces were developed step by step in a lively exchange.
Every single detail was designed, sketched, worked out, assessed, commented on and revised. Perfectionism set the pace.
We are proud of the result. As a studio for CGI and photorealistic 3D visualization, this is where we see the future. In future, digital brand spaces for design brands will not only be photorealistic, but also interactive.
These are virtual brand experiences for bathrooms & architecture that have the potential to create very strong customer loyalty.
