Table of contents for 3D Content: The future of product photography?
- What is 3D content for products, interiors and outdoor scenes?
- What 3D formats are available for visual product marketing?
- Advantages of 3D content for visual marketing
- How can I have 3D content created for my company?
- Danthree Studio: Your CGI agency for high-quality 3D content
- FAQ - 3D Artist vs CGI Studio
What is 3D content for products, interiors and outdoor scenes?
Since the invention of photography, technology has been constantly evolving. New cameras are created on a conveyor belt and even better lenses and camera features come onto the market every year.
Photorealistic 3D content visualization of a stylish vase decoration
At the same time, a completely new trend has developed in recent years: creating product photography using 3D.
But what is 3D content anyway and what are its advantages? Quite simply: 3D content is a three-dimensional representation of objects or scenes that are usually created on computers using a 3D program.
The great advantage of this technology is that realistic representations of products, interiors and outdoor scenes can be created without physical prototypes.
You can also easily modify digital 3D representations and create photorealistic images of different versions of a product in no time at all. When a new version of the product comes onto the market, you can simply adapt the 3D representation and don't have to carry out a new photo shoot.
3D Content Interior - Danthree Studio
What 3D formats are available for visual product marketing?
If you want to market your products, interiors or buildings in 3D, you can use various types of 3D visualization:
1. 3D visualizations
3D visualizations are the umbrella term for various 3D content. A 3D visualization for product marketing is basically just a digital representation of a product that has been created using CGI (Computer Generated Imagery). This includes both static images and moving animations.
By realistically depicting products, interiors and outdoor scenes, companies can offer their customers an even more immersive experience and emotionally charge their visual marketing.
As with real photography, you can also add specific backgrounds to your products in 3D visualizations, take color psychology into account in marketing and create scenes that integrate your brand message and trigger emotions in the viewer.
In addition, CGI visualizations can look extremely realistic, giving your customers a lifelike impression of the product.
3D visualization is also a great help for more complex products, such as sofas with their folds and variety of details. With CGI you can visualize textures as well as materials and even furniture, such as upholstered furniture, realistically in 3D.
3D visualization of a modern living room with a large window front and elegant, photorealistic furnishings.
2. 3D videos and moving animations
If you look at the current figures, it's no wonder: according to a study by the industry association Bitkom, Germans are online more than ever before and hardly a day goes by without them consuming online videos.
There are also interesting applications for product marketing in 3D. This is because 3D videos and animations can be used to present products more vividly and convincingly than with conventional images.
Whether in stationary retail or online stores, customers want to know what they are buying - and as accurately as possible. The high-quality animations and videos help both the retailer and the buyer.
As an example, take a look at this 3D video of a table lamp that we at Danthree Studio created using CGI.
3. interactive 3D applications (augmented reality)
Have you ever heard of augmented reality? This technology allows you to superimpose virtual objects into real environments.
Augmented reality (AR) is already being used in product marketing in many areas and this will certainly only increase in the coming years - especially in e-commerce.
There, customers can use AR apps or QR codes to check how products will look in their real environment before they buy them. For example, they can look at a sofa in their living room and see whether it really matches their interior. Or they can try on a dress without having to leave the house.
AR will also be a great help for manufacturers and retailers in 3D e-commerce. AR will enable them to present their products even better and convince customers even more of their offers.
Augmented reality is therefore the future for e-commerce. And for product marketing too. AR enables us to make our photos even more realistic and attractive. For example, we can showcase products without having to have them physically on site. Or we can carry out virtual tests to find the perfect shot.
The possibilities with AR are almost endless and we are only at the beginning of this new technology. In the next few years, we will see much more of AR - and it will also find its way more and more into product marketing.
4. 3D configurators
Last but not least, you can also achieve the "wow" effect with 3D configurators. These configurators allow customers to interact with the product virtually.
However, creating a configurator is not exactly easy. This includes entering the correct product data, the realistic representation of a digital twin (what is a digital twin?) and the realistic processing of materials.
The configurators should also function smoothly. Otherwise, the configurators could even have a negative impact on 3D marketing, as customers could be frustrated by the errors and leave the online store.
It is therefore best to entrust the creation of 3D models and configurators to an expert. Configurators can also be combined with Shop the Look visualizations, whereby several products can be viewed in combination at once.
Advantages of 3D content for visual marketing
The advantages of 3D content are manifold:
1. realistic appearance: 3D content can be created very realistically and depict your products true to life. This allows you to market your products and convey to your prospective customers what the product looks like in reality.
2. cost savings: The cost of creating 3D content is also usually significantly lower than the cost of professional photo shoots of your products. The advantage of 3D designs is that they can be easily customized, so you can create images of multiple versions of your product in no time without having to do (and pay for) a new photo shoot for each product.
3. higher sales figures: Want to improve your conversion rate? No problem! Especially with augmented reality content and 3D configurators, 3D designs can offer real added value for online stores or companies.
You can also find out more about this topic in our article on the latest trends in CGI marketing.
Danthree Studio - 3D Content Agency
How can I have 3D content created for my brand?
Would you like to have 3D content created for your marketing? Then you have the option of hiring either an in-house 3D artist or a CGI studio.
If you want to create 3D content on a regular basis, it may be worth hiring a 3D artist in your company.
For most companies, however, it is more efficient to hire a CGI studio. This has the advantage that you only pay for the projects you commission and don't have to pay employees if there is no CGI work to be done.
High-quality 3D visualization of a modern interior with traditional carpets and decorative cacti
Find the best 3D agency for visual product marketing
When looking for a 3D agency, it is important to find out about the industries in which they operate. You should also make sure that the 3D agency understands your product and can skillfully showcase it.
This is the only way to achieve added value for your company and your product. If the product is not emotionalized and you do not appeal to the right target group, 3D marketing will not be visually successful.
Danthree Studio: Your CGI agency for high-quality 3D content
We at Danthree Studio are a CGI - 3D agency for the furniture, home & living industry. We produce high-quality visual marketing with 3D for premium manufacturers.
Photorealistic 3D visualization of a modern kitchen with light wood elements and minimalist furnishings
This includes static product images with matching 3D environments, cut-out renderings, moving animations and videos as well as augmented reality services. We visualize everything that has to do with furniture, home decor and furnishings. Take a look at our furniture renderings or our Home & Living 3D designs, such as our 3D images of household appliances.
Or contact us directly for a free initial consultation!
