Contents of CGI Ads: How to draw attention to your brand with computer-generated advertising!
- What are CGI Ads?
- Advantages of CGI advertising
- In which areas is CGI used in advertising?
- Get your customized CGI content from Danthree Studio!
- Examples of successful CGI ads
- Conclusion
CGI (computer generated imagery) has become an integral part of the advertising industry. Although the technology is mainly associated with video games and Hollywood, many brands also rely on computer-generated content for their product marketing.
But how does CGI advertising actually work and what should you bear in mind when creating CGI ads? Our 3D Studio explains!
What are CGI Ads?
CGI ads are advertisements that are created using computer technology rather than photography. With the help of specific software programs, CGI artists can create 3D scenes for images and videos that can be used for advertising on social media, TV commercials, or e-commerce marketing.
Advantages of CGI advertising
1. Realistic Product Presentation
One of the biggest advantages of CGI is the realistic product representation, which is particularly important in online marketing. When shopping online, customers often buy products that they have not seen or tried out in real life. For this reason, it is particularly important to ensure a lifelike presentation that sets realistic expectations.
Professional 3D artists can use CGI to virtually depict even the smallest details, such as the fibers of a carpet or textured wooden surfaces.
Realistic CGI advertisement created by Danthree Studio — your agency for high-quality product marketing with 3D
2. Flexible Designs
CGI visualizations are also extremely flexible and can be adapted or changed at any time, for example for seasonal marketing.
Example: Let's say you want to advertise garden furniture with CGI. Since your garden collection will be released in spring, you first create product images of your furniture surrounded by beautiful flowers and green patches of grass. Potential customers, cheerfully beaming towards summer, are enchanted by your spring images and click on the buy button.
But what do you do now when fall is around the corner and your customers are no longer interested in summer furniture? With CGI, that's no problem! New 3D environments for your product images can quickly be created. Instead of marketing your furniture in the midst of colorful spring flowers, you can now market it in a cozy winter garden with orange-yellow autumn colors peaking shining through the windows.
That's how quickly your advertisement is up-to-date again!
3. Countless Possibilities
Another advantage of CGI in advertising is the endless possibilities that this technology offers. While with real photography you are dependent on external influences such as light and the weather, you can create CGI images at any time — regardless of whether it is sunny or snowing outside.
The place where you are has no influence on CGI either. This means you can simply create ads that show a cold beer on a tropical beach without actually having to travel there with a film crew.
The only thing you need to create CGI commercials and advertisements is creativity, the right hardware and software, and the necessary know-how!
4. Fast Implementation
Due to the reduction of elaborate stage sets, ads can often be created faster with CGI than with traditional photography.
You can also use CGI to design advertisements during the production phase so that you can promote the product before launch.
5. Cost Savings
Last but not least, you can even save costs with CGI. For CGI ads, you only have to cover the costs of the 3D work, whereas traditional photo shoots also incur costs for the set design, physical prototypes, the photographer or film crew, and possibly actors.
In which industries is CGI used in advertising?
Of course, CGI advertising can be used in numerous industries, for example:
- Home & Living: Home & living brands have been relying on visual marketing with CGI for several years. Furniture, flooring, and wall coverings can be realistically reflected with CGI so that customers get an impression of the interior designs before they remodel their home.
- Automotive: CGI is also used in the automotive industry, e.g. to show cars cruising elegantly through a winding road in the mountains.
- Fashion: You want to buy a new t-shirt or a pair of pants online, but you're not sure if it will look good on your body? No problem! In fashion, CGI is often used to demonstrate clothes on different body types so that you can see if the garment will suit you before you buy it.
- IT: Individual technical parts can also be visualized using CGI. You can visualize the inner workings of certain cables and display technical components without time-consuming photo shoots.
- Entertainment: Furthemore, CGI is also finding its place in the entertainment industry. CGI influencers, for example, advertise certain products via social media.
Get your customized CGI content from Danthree Studio!
We at Danthree Studio specialize in 3D visualizations for the home & living industry. We visualize individual pieces of furniture, decorative items, and entire interiors. We create:
Product Images For CGI Ads
If you want to market individual products, three-dimensional product images or even 360° images that present your product from all angles are perfect. We take care to capture every detail and can also depict surfaces and materials realistically.
CGI Animations For Advertising Campaigns
For complex products, a video or moving image could be beneficial. In a product video or a short 3D animation, you can show your product from different angles and present all features.
Texts and voice-overs can be integrated as well. Alternatively, you can also create promotional videos in which you present your product in a suiting environment (see examples below).
Augmented Reality Advertising
Augmented reality renderings are particularly popular in the furniture industry. To do this, we create cropped renderings of your furniture that your customers can call up on their smartphone and superimpose into a real environment using their smartphone camera. This helps customers to understand how a piece of furniture would look in their own home.
The advantage? Customers gain confidence in your product and are more likely to make the purchase.
Products presented in augmented reality
Virtual Reality Advertising
Alternatively, we can also use virtual reality for your product marketing. With the help of virtual tours, you can optimally market interior fittings and offer your customers a unique shopping experience!
Bringing showrooms or brand spaces to life in a virtual world with product integration
Examples of successful CGI ads
Are you still looking for inspiration or are you still not quite sure what a CGI ad ultimately looks like? Then take a look at the following examples:
1. CGI Ad From Pandora
With this CGI illusion, the jewelry brand Pandora has created a unique advertisement with a wow effect that is guaranteed to be remembered.
2. CGI Advertisement From IKEA
When it comes to CGI advertising for the furniture industry, it's impossible not to mention IKEA. The company was a pioneer in augmented reality marketing and uses CGI for creative ads like this one:
3. CGI Commercial For Home & Living Products By Danthree Studio
As already mentioned, our 3D agency creates CGI ads and commercials for home & living brands. Take a look at the following advertisement as an example:
Conclusion
If you want to market your products, present your brand in the best possible way, and save time and money, CGI ads are the perfect solution! With the help of computer technology, product images and videos can be created quickly and cost-effectively and adapted at any time.
This is especially helpful if you want to use A/B testing to find out which type of CGI performs best or if you want to change your ads regularly (e.g. for seasonal marketing or simply to offer viewers something new).
And don't worry: you don't have to tackle this challenge alone. If you own a home & living brand and you want to market your furniture or interior design with CGI, you have come to the right place!
Using CGI and 3D technology, we at Danthree Studio create visually appealing images and animations that you can use for all your visual advertising materials — whether for social media marketing, advertisements, or e-commerce.
Contact us now for a non-binding initial consultation and find out how we can help your brand with visual CGI content!
