Contents of CGI Ads: How to draw attention to your brand with computer-generated advertising!
- What are CGI Ads?
- Advantages of CGI advertising
- In which areas is CGI used in advertising?
- Let Danthree Studio create customized CGI content for you!
- Examples of successful CGI ads
- Conclusion: Why Should I Use 3D Surface Renderings?
CGI (computer generated imagery) has become an integral part of the advertising industry. Although the technology was previously mainly associated with video games and Hollywood, numerous brands now rely on product marketing with computer-generated content.
But how does CGI advertising actually work and what should you bear in mind when creating CGI ads? Our 3D Studio explains!
What are CGI Ads?
CGI ads are advertisements that are created using computer technology rather than photography. With the help of specific software programs, CGI artists can create 3D scenes for images and videos that can be used for advertising on social media, for TV commercials or for e-commerce marketing.
Advantages of CGI advertising
1. realistic product presentation
Oneof the biggest advantages of CGI is the realistic product representation, which is particularly important in online marketing. When shopping online, customers almost always buy a product that they have not yet seen or tried out in real life. This is why it is particularly important to ensure a lifelike presentation that conveys realistic impressions.
Professional 3D artists can use CGI to virtually depict even the smallest details, such as the fibers of a carpet or textured wooden surfaces.
Realistic CGI ads created by Danthree Studio, your agency for high-quality product marketing with 3D
2. flexible designs
CGI visualizations are also extremely flexible and can be adapted or changed at any time, for example for seasonal marketing.
For example: You market garden furniture and create a suitable advertisement for it using CGI. Since your garden collection will be released in spring, you first create product images of your furniture surrounded by colorful flowers and green grasses. Potential customers, cheerfully beaming towards summer, are enchanted by your spring images and click on the buy button.
But what do you do now when fall is around the corner and your customers are no longer interested in summer furniture? No problem with CGI! New 3D environments for your product images can be created in no time at all. Instead of marketing your furniture in the midst of colorful spring flowers, you can now market it in a cozy winter garden with orange-yellow autumn colors coming through the windows.
And your advertising is up to date again so quickly!
3. endless possibilities
Anotheradvantage of CGI ads is the endless possibilities that this technology offers. While with real photography you are dependent on external influences such as light and the weather, you can create CGI images at any time - regardless of whether it is sunny or snowing outside.
The place where you are also has no influence on CGI. So you can simply create ads that show a cold beer on a tropical beach without actually having to travel there with the film crew.
The only thing you need to create CGI advertising is creativity, the right hardware and software and the necessary know-how!
4. rapid implementation
Dueto the reduction of elaborate stage sets, ads can often be created faster with CGI than with traditional photography.
You can also use CGI to design advertisements during the production phase so that you can promote the product before it is launched on the market.
5. cost savings
Lastbut not least, you can even save costs with CGI. For CGI ads, you only have to cover the costs of the 3D work, whereas traditional photo shoots also incur costs for the set design, physical prototypes, the photographer or film crew and possibly actors.
In which industries is CGI used in advertising?
Of course, CGI advertising can be used in numerous industries, for example:
- Home & Living: Home & Living brands have been relying on visual marketing with CGI for several years now. Furniture, flooring and wall coverings can be realistically reflected with CGI so that customers get an impression of the interior designs before they remodel their home.
- Automotive: CGI is also used in the automotive industry, for example to show cars cruising elegantly through a winding mountain landscape.
- Fashion: You want to buy a new T-shirt or a pair of pants online, but you're not sure if it will look good on your body? No problem! In fashion, CGI is often used to demonstrate clothes on different body types so that you can see if the garment will really look good on you before you buy it.
- IT: Individual technical parts can be visualized using CGI. You can also visualize the inner workings of certain cables and display technical components without time-consuming photo shoots.
- Entertainment: CGI is also finding its place in the entertainment industry. For example, there are already CGI influencers who advertise certain products via social media.
Let Danthree Studio create customized CGI content for you!
We at Danthree Studio specialize in 3D visualizations for the Home & Living industry. We visualize individual pieces of furniture and decorative items as well as entire interiors. This includes
Product images for CGI Ads
If you want to market individual products, three-dimensional product images or even 360° images that present your product from all angles are suitable. We take care to capture every detail and can also depict surfaces and materials realistically.
CGI animations for advertising campaigns
A product video could also be an advantage for complex products. In a video or a short 3D animation, you can show your product from different angles and present all its features.
Of course, texts and voice-overs can also be integrated. Alternatively, you can also create promotional videos in which you fade your product into an interesting environment (see examples below).
Augmented reality advertising
Augmented reality renderings are particularly popular in the furniture industry. To do this, we create cropped renderings of your furniture that your customers can call up on their smartphone and superimpose into a real environment using their smartphone camera. This helps customers to understand how a piece of furniture would look in their own home.
The advantage? Customers gain confidence in your product and are more likely to make the purchase.
Products presented in augmented reality
Virtual reality advertising
Alternatively, we can also use virtual reality for your product marketing. With the help of virtual tours, you can optimally market interior fittings and offer your customers a unique shopping experience!
Bringing showrooms or brand spaces to life in a virtual world with product integration
Examples of successful CGI ads
Are you still looking for inspiration or are you still not quite sure what a CGI ad ultimately looks like? Then take a look at the following examples of successful CGI ads:
1st CGI Ad from Pandora
With this CGI illusion, the jewelry brand Pandora has created a unique advertisement with a wow effect that is guaranteed to be remembered.
2nd IKEA Ad
When it comes to CGI advertising for the furniture industry, it's impossible not to mention IKEA. The company was a pioneer in augmented reality marketing and uses CGI for creative ads like this one:
3. CGI advertising for Home & Living products by Danthree Studio
As already mentioned, our 3D agency creates CGI advertising for Home & Living brands. Take a look at the following advertisement as an example:
Conclusion: Why Should I Use 3D Surface Renderings?
If you want to market your products, present your brand in the best possible way and save time and money, CGI ads are the perfect solution! With the help of computer technology, product images and videos can be created quickly and cost-effectively and adapted at any time.
This is especially helpful if you want to use A/B testing to find out which type of CGI performs best or if you want to change your ads regularly (e.g. for seasonal marketing or simply to offer viewers something new).
And don't worry: you don't have to tackle this challenge alone. If you have a Home & Living brand and want to market furniture or interior design with CGI, Danthree Studio is the right place for you!
Using CGI and 3D technology, we create visually appealing images and animations that you can use for all your visual advertising materials - whether for social media marketing, advertisements or e-commerce.
Contact us now for a no-obligation initial consultation and find out how we can help your brand with visual CGI content!
