Table of Contents for Color Psychology in 3D for Visual Marketing: Triggering Emotions through Colors:
- The subtle psychology of color nuances: how gradations can change the effect of colors
- Synergies for interior - forming product images
- The psychology of color design: how broken colors and combinations shape the character of a room
- Achieve the desired effects with 3D visualization
- Styles work with colors and go beyond them
- FAQ - 3D Artist vs CGI Studio
Colors influence moods, as we see every day in interior design at work and at home. How exactly can you use colors in interiors to create specific emotions? And how do you use color psychology specifically for your visual marketing? CGI and a 3D studio simplify the whole thing.
This is because the nuances of individual surfaces can be changed with just a few clicks and entire rooms can be immersed in a different mood like virtual showrooms. And the effect is also photorealistic, because 3D means that the lighting and shadows are consistent, right down to the fine modeling of the texture.
Visual marketing images - Danthree Studio
The subtle psychology of color nuances: how gradations can change the effect of colors
You already learned the basics of color psychology at school: the division into warm colors and cool colors gives you a first hint. While the warm colors yellow, orange and red tend to be associated with warmth and coziness, rooms in which the cool tones of green, blue and violet dominate make concentrated work and analytical thinking easier.
Let's go one step further: What if the violet tends towards red or the blue tone already shows a reddish shimmer? Each color can be shifted via gradations.
A dark, intense blue with a reddish shimmer is a warm blue that brings a calming coziness to a cool, serious atmosphere. A shade like this can inspire confidence. But it can also have an intensely playful effect. The exact effect of a color depends on how the surroundings are designed.
A modern room thermostat, placed on a beige wall, illustrates color psychology
Synergies for interior - forming product images
Blue radiates authority and seriousness, red acts as a signal color and can be aggressive, while yellow is intended to radiate optimism. How does a room decorated only in these three colors look? At first, you might think of a circus tent or a children's room, as in our CGI children's room project.
With this high-contrast mix (the primary colors form the strongest contrast), it is difficult to imagine a serious business.
Let's stick with the three primary colors. Think of any room whose flooring consists of a sloping blue natural stone. Two walls are also designed in this slate, one wall is formed by a glass front with a view of a natural landscape.
The fourth wall is pierced by glass surfaces that lead into a corridor. You can't see the ceiling. The room has a sand-colored upholstered landscape, the 1950s-style furniture is simple and rather low.
This seating area is brightly lit by floor lamps, the warm light of old light bulbs creating a kind of island of light. In front of it on the floor is a carpet in a dark, earthy terracotta shade. Terracotta pots with plants separate this seating area slightly from the rest of the room, which is designed as an upmarket office with heavy, reddish-brown wooden furniture.
Cool daylight falls from the window front onto the desks and makes the wood grain stand out. Are you still thinking of a children's room or a circus tent?
A stylishly furnished room with a minimalist chest of drawers, a chair and a wave-shaped mirror in 3D visualization.
The psychology of color design: how broken colors and combinations shape the character of a room
Something very simple has happened here: The bright blue has become a muted shade that is so dark that it almost looks anthracite to black. This lends the room a high level of respectability, especially as this color is dominant due to its extensive use.
The yellow of the upholstered landscape is not a pure yellow, but a broken yellow that is reminiscent of the natural tones of sand, animal fur, leather and hair dyes.
The dark carpet has an earthen quality and the terracotta pots bring the two together. A warm, cozy island has been created here, which may be considered a creative space within the office.
The warm, yellow-golden light enhances the effect of being in a separate and much more private room.
This makes it clear that colors not only work on their own, but also in combination with other colors. The seating area would look much cooler against a white wall. The same goes for a bright green photo wallpaper showing a lush rainforest.
It would probably lose its calm, grounded and cozy effect. This is because the broken colors are made to shine against a white wall. Furniture and carpet visually disappear in front of a green wallpaper, which also features numerous details.
Emotions are not created by a color tone in the interior, but by the interplay of existing colors.
Colorful living room designed with 3D visualization showing the power of color psychology
Achieve the desired effects with 3D visualization
Visual marketing with 3D is not easy. How exactly do you create your interior? How exactly do you find the colors and textures that convey the exact mood you're looking for? With a lot of experience, you simply know exactly what to design and how. Or you can try it out - and that's the usual approach we take at our 3D agency Danthree Studio.
CGI and 3D means that we can individually model every single color surface of your 3D visualization, from the lighting direction and light color to the shadow depth and intensity. And this is precisely the great advantage of CGI.
In conventional product photography, it is very time-consuming to show furniture and interiors in different nuances and to compare the images with each other. But this is precisely what is important to find the perfect mood for your visual marketing.
3D visualization means that we can change light, colors, textures and thus emotions with just a few clicks and without much effort.
A modern washing machine, presented in a photorealistic 3D visualization
Styles work with colors and go beyond them
Two important points are still missing:
1 Firstly, the effect of colors is culturally influenced and by no means uniform internationally. In addition to cultural influences, subjective perceptions also influence the emotions aroused by colors.
2. and secondly, colors in combinations create styles that evoke associations and convey much more than colors alone can.
Various trends can currently be observed in the furnishing industry (as of summer 2023).
On the one hand, the Scandinavian interior design style - which does not exist as a coherent style - is still very much in demand. These are interiors that are kept in cool, broken sand, gray and wool tones, set few dark accents and rely on natural materials such as wood, natural stone, jute and wool. As an example, you can take a look at our sideboard visualization for the furniture brand interlübke.
Cosy kitchen in natural tones, depicted in a photorealistic 3D visualization
On the other hand, the Mediterranean style with its warm tones in earthy colors is also popular, as you can find in our product images for the furniture manufacturer Natuzzi. Dusty olive green, khaki, all shades from beige to brown to orange and red belong in this style. Black and dark shades of gray can also be found. The textures are smoother, simpler. Nevertheless, the style radiates more warmth.
How does the chair from your new collection look in a minimalist interior? What message does it convey in a warm Mediterranean room? How do your customers see this chair in their Scandinavian-style dining room?
Of course you can try it out by hand drawing (respect if you can do that!). But it's easier in 3D, including the lighting.
How does the impression of the room change if the light color is shifted slightly into the cold range? What emotions does the interior evoke when the chair stands in front of a brick wall in a slightly darker shade? Or is exposed aggregate concrete perhaps more effective?
Brick wall means that a slightly darker red-orange could completely cover the color of the chair. Washed concrete means that a neutral, perhaps cool gray tone will accentuate the chair's unique wood design with a focus on the clearly defined wood grain. You can also use color palette generators to get inspiration for the color direction.
CGI allows you to play through all the options in 3D and then decide on the emotions that will make your visual marketing stunning. At Danthree Studio, as a CGI agency for the furniture, home & living industry, we help you create high-quality visual marketing with 3D.
A stylish bathroom, perfectly staged with warm color tones in 3D
