Table of Contents:
- What is CGI and 3D?
- What is CGI marketing?
- Advantages of CGI in marketing
- How does target group-oriented marketing work with CGI?
- Examples of target group-oriented visual 3D marketing
- CGI Marketing with Danthree Studio
- FAQ - 3D Artist vs CGI Studio
Visual product presentation is an important part of target group-oriented marketing. CGI is now often used for this purpose. With the help of CGI, you can create photorealistic 3D visualizations and present your products in a lifelike way with little effort.
But how exactly does marketing with CGI work and how can you address your target group directly with this 3D content?
At Danthree Studio we specialize in the creation of 3D visualizations and 3D animations for visual product marketing and in this article we will show you how to get the best out of visual marketing with CGI!
What is CGI and 3D?
CGI stands for Computer Generated Imagery and refers to the creation of images and animations using computers. In this context, 3D means that these images and animations are created in a three-dimensional environment. The creation of 3D models requires special software and know-how.
3D visualization of children's furniture - Danthree Studio
What is CGI marketing?
In CGI marketing, the generated images and animations are used to present products and services visually. CGI is particularly common in digital marketing, for example in advertising campaigns on social media, in newsletters or in online stores. But CGI images can also be used in print, such as magazines, to market a product or service.
Advantages of CGI in marketing
The use of CGI in marketing has many advantages. Let's take a closer look at them:
- Realistic product presentation: With CGI, you can create 3D product images that look like a real photo and present your product in an appealing way.
- Interactive customer experience: You can even create interactive 3D animations, such as augmented reality or 360-degree animations. This allows you to offer your customers a more entertaining shopping experience and ensure that your products are remembered.
- Higher sales figures: Appealing CGI presentations spark interest and encourage potential customers to buy. The result? More sales - yay!
- Fewer returns: The realistic presentation of products gives customers a clear understanding of what they are buying. As a result, they are often more satisfied with their purchases and are less likely to return goods.
- Fast implementation: 3D visualizations can be created in a short time and accelerate your marketing campaign.
- Cost-efficient marketing: Marketing with 3D visualizations can be even cheaper than visual marketing with real photography. All you need for CGI is a sketch or image of your product, the right hardware and software and, of course, the relevant expertise. However, you can do without physical prototypes, stage scenes etc.
These advantages sound good, don't they? However, to get the most out of your marketing campaigns with CGI, you should also know your target group and optimize your product presentation for this target group. We at Danthree Studio can help you with this!
How does target group-oriented marketing work with CGI?
1. define target group and create buyer persona
For target group marketing with CGI, you must of course first define your target group. To do this, I advise you to create a buyer persona (also known as a persona profile or ideal customer profile/ICP).
The buyer persona describes a person who has the same characteristics and needs as your target group. These include, for example, age, gender and interests, but also professional orientation and income.
In the furniture, home & living sector, for example, a buyer persona could look like this: A woman between the ages of 30 and 45 who wants to make her home cozy and functional. She values quality and sustainability and is prepared to spend more money on durable furniture and high-quality materials.
Visualizing your ideal customer can help you plan your marketing campaign and market your products to your target group!
2. plan a marketing campaign
Now that you know your target group, you can start planning the CGI for your marketing campaign. What kind of CGI visualization can arouse the right emotions in your target group and what should the product presentation look like in the end?
In the example above, for example, you already know which colors and what type of furniture the buyer persona prefers and can integrate this knowledge into your brand communication with CGI.
3. create 3D content
Next, it's time to create the 3D content for your marketing. You can choose between different types of content formats. Simple 3D models and simple product images can be used in the online store, for example, or you can even create entire Shop the Look visualizations to sell more items at once.
Technologies such as augmented reality can also be integrated into CGI marketing. For example, you can create AR apps that allow customers to try out products such as furniture in their own real environment on a virtual level. Think about which formats you can best reach your target group with and then create corresponding 3D content.
If you need 3D visualizations for the furniture, home & living industry, we at Danthree Studio can create the 3D content for you!
4. marketing products
In addition, you can integrate the 3D visualizations and animations into your marketing campaigns. Create a 3D online store where you can upload your CGI images, post the visualizations on social media, create ads for your product with the created CGI formats, present your product visualizations in a newsletter or market your brand with appealing 3D images in print - for example in magazines.
In general, wherever you market your products with images or videos, you can use CGI - whether in the home & living, fashion or real estate industry, to name a few examples. 3D visualizations are also suitable for seasonal marketing and you can even use CGI to increase your brand awareness.
Examples of target group-oriented visual 3D marketing
What aspects should you take into account for target group-oriented visual marketing? Here are some examples:
1. the right colors and textures:
An example of target group-defined visual marketing with CGI is the use of specific colors and textures to appeal to the target group.
Does your target group long for minimalist furnishings? Then light colors and smooth surfaces are suitable. If, on the other hand, your target group prefers a rustic, rural style, dark colors and rough textures are more likely to appeal to them. Color psychology plays a major role in CGI marketing.
2. the right environment:
Whenyou create 3D visualizations for your marketing, you should also make sure to adapt the CGI environment to your target group. For example, the use of forest and nature scenarios can be helpful if your target group is very environmentally conscious and wants to buy sustainable products.
3. the correct CGI format:
Finally, you should also make sure you choose the right CGI format for your visual marketing. A Shop the Look animation can help you, for example, if you want to sell several items at once, such as an entire outfit or a complete interior design.
A visualization with augmented reality could be advantageous for expensive products to convince prospective customers of the product and a clipping format could be the right choice if you want to insert the product visualization into different environments later and present it in different scenarios.
Visual marketing with 3D images for interlübke - Danthree Studio
CGI Marketing with Danthree Studio
Our CGI agency Danthreee Studio specializes in creating target group-oriented marketing with 3D visualizations. By specifically addressing the target group, we can ensure that the content we create optimally fulfills the needs and interests of the target group.
If you have already carried out a target group analysis, this is of course helpful. If not, we at Danthree Studio can also help you with this.
We can then create 3D visualizations and 3D animations for your product marketing. We focus on the home & living sector. This means that we can create 3D visualizations of furniture, interiors, outdoor scenes or even small objects such as decorative items or household appliances.
To find out more, you can also listen to our CGI podcast or contact us directly for our 3D marketing services!
Bathroom visualization for visual marketing in 3D by Danthree Studio
