In its January 2022 issue, Möbelfertigung magazine conducts an insightful and exciting interview with the founder and owner of Danthree, Daniel Schuster. Among other things, he discusses the current importance of CGI (3D) technology and the associated future prospects for visual marketing within the furniture industry.
Because Möbelfertigung magazine always covers the latest innovative trends in furniture technology, design and the craftsmanship behind it, it is considered one of the most important magazines for interior designers and furniture manufacturers from all over Europe. The articles are characterized by reliable facts and comprehensive overviews of competitors within the furniture industry.
Click here for the full article on CGI (3D) in the furniture industry.
About specialization with CGI on the furniture industry
In this interview, Daniel Schuster explains how the use of computer-generated 3D images will continue to change marketing in the furniture industry.
Danthree Studio 's specialization in the furniture and interior design industry is no coincidence. In conversation, it becomes clear that Danthree Studio approaches this forward-looking topic with an enormous amount of experience and knowledge of furniture design and rendering technologies.
Thanks to the founder's background in craftsmanship and the team of CGI artists behind him, Danthree Studio works with well-known furniture companies such as interlübke, RUF | Betten, Wittmann and others, as you can see in their featured 3D projects.
Step by step towards innovation
This is also clearly underlined: The switch from product photography to CGI models is neither complicated nor cost-intensive - on the contrary.
During a collaboration, Danthree Studio makes every effort to realize the desired design projects without barriers, without fear of the new and without confusion.
If you would like to find out more about the individual steps of 3D visualization, take a look here:
With in-depth consulting at eye level and a focus on the tailor-made goal of the project, valuable multidisciplinary collaborations with furniture, home & living manufacturers are created that massively network the industry.
To date, numerous furniture manufacturers, architects and designers have been able to significantly improve both their digital and physical marketing through photorealistic CGI visualizations. This clearly demonstrates the importance of a 3D model in the furniture industry.
Redesigning the furniture industry through photorealistic CGI (3D) visualizations
High-resolution three-dimensional graphics, which can depict practically every detail, no matter how minute, and thus make the product presentation of the furniture more multifaceted than ever before, are a real booster for visual marketing.
However, the possibilities go far beyond mere product illustration. For example, a 3D model is also ideal for the use of futuristic augmented reality (AR), which turns shopping into an entertaining adventure.
Danthree sees great potential in this area of application alone, which may well become more than just a short-term trend in the future.
