Table of contents for Shop the Look: Your online store as inspiration (furniture & home):
- What is brand awareness?
- Scattering stimuli: Brand awareness is practice, practice, practice
- Increase brand awareness through various measures
- 3D visualizations say more than "1,000 words
- What exactly can CGI and 3D visualizations do to your brand?
- FAQ - 3D Artist vs CGI Studio
What is Brand Awareness?
Brand awareness is the technical term for how well known your brand is. The term comes from market research and reflects the level of awareness via a percentage value.
Important: Brand awareness is not only an important factor in the B2C segment, but also in B2B. The better known your brand is, the more sustainably you have positioned yourself on the market.
CGIand 3D visualizations can strengthen the awareness of your brand in the visual appearance / marketing. This allows you to stand out from the competition and create a unique selling point.
People often make purchasing decisions emotionally, impulsively and quickly. It is then important that your brand is the first thing that comes to mind.
Your target group must therefore develop a very special awareness of your brand, must accept it and have confidence in it. How do you achieve this?
Danthree Studio work on CGI marketing strategies to develop brand awareness
Scattering stimuli: Brand awareness is practice, practice, practice
Do you remember what it was like at school? Important rules and formulas were discussed again and again. Copying, copying again, maybe as homework something like "write vocabulary three times a day" - there was a reason for the drudgery.
Research has found that people remember things quickly and remember them for a lifetime if they use them again and again and encounter them repeatedly. This is the key to brand awareness.
As a visual 3D rendering agency for high-quality visual marketing, we know what it takes: With CGI and 3D visualizations you create a visual appeal. Your target group should encounter this stimulus again and again. The more often this happens, the more positively the brand will be perceived.
After a few repetitions, it is no longer important whether your target persons see the entire visual stimulus (i.e. the complete visualization) or only a part of it, a logo or another explicit feature: The memory sets in, the brand is immediately in their consciousness.
The good thing about digital visualizations is that you can specifically target your target group with little effort. You are welcome to contact us to find out how this works and we will help you achieve more conversions with CGI content.
CGI 3D visualization of a modern bathroom design for virtual brand presentation
Increase brand awareness through various measures
Online, SEA (search engine advertising) and SEO (search engine optimization) are good ways to have a positive impact on brand awareness.
But these rather dry, technical possibilities are not everything. Paid social ads also work. Brand names spread via social networks, and a close link to content is extremely beneficial. Content? What should it look like?
People love stories. Especially so-called success stories, application examples and the like always unfold enormous potential!
And content is of course not just the written word. This is where 3D product visualizations come into play, which can boost your visual marketing.
3D visualizations say more than "1,000 words
Humans are visual beings. We rely on none of our senses as much as our eyes.
Written content is already very good - after all, texts are the visualized form of spoken language and therefore have an effect on two senses at once. Images are even better. Because images work on a subtle level that we cannot achieve with language. That's why expressive 3D graphics and impressive CGI visualizations or even 3D videos and animations are essential.
Even very complex issues can be easily understood using 3D visualization. The informative value is very high. In this context, we also speak of the "added value" that the content has for the target group.
Added value means that people are not simply presented with a brand, but that they feel they have a better understanding of an important context. Everything that extends beyond the actual brand into the private sphere and one's own life experience is added value.
CGI and 3D visualizations are image content. No matter if they are "simple" images or moving images (interactive CGI, short films): You increase brand awareness enormously with good images.
Show Case - 3D Product Animation / Designer Table Lamp:
What exactly can CGI and 3D visualizations do to your brand?
CGI and 3D visualizations can do a lot. Of course, we don't just use our computer-generated images to simply explain complex issues. In the end, even the funny films from Pixar are nothing more than three-dimensional, computer-generated images that have learned to walk! Our visualizations can do all that:
- You skillfully showcase your products with 3D visualizations and allow your customers to view and experience the products from all sides before they buy.
Digital brand perception through CGI visualization of a bathroom in warm tones
- Put your products into a larger context with computer-generated images. Allow your customers to see themselves with the product or experience it in their own living environment with the help of augmented reality images- before they buy!
- Adapt your visualizations to very specific target groups. With computer technology, this is much less effort than with classic on-site photography! You simply place your products in the 3D setting that works best - regardless of whether you actually have such a setting available. Create fantasy spaces!
A modern kitchen, photorealistically visualized using CGI, to promote brand awareness
- You arouse emotions in your customers with three-dimensional, computer-generated product films. The limits of what is physically possible are irrelevant with computer-generated images!
If you have any further questions about brand awareness with visual CGI marketing, you are welcome to contact our 3D agency Danthree Studio and arrange a non-binding initial consultation with us:
