In a world where the boundaries between reality and virtuality are becoming increasingly blurred, we at Danthree Studio have created a unique fusion of art and commerce.
In our internal 3D project, we designed a surreal CGI brand space in which clouds and furniture form an unexpected but harmonious interplay. Our vision combines the visual power of 3D computer graphics with the emotionality of interior design to create a unique brand experience.
Surreal 3D brand space
Imagine a space that goes beyond the limits of your imagination. A space in which clouds do not float in the sky, but envelop the surroundings like a gentle embrace of nature.
This CGI brand space is no ordinary showroom for furniture or home accessories. It is a digital playground brought to life by CGI. With its surreal aesthetic, the 3D space creates an inspiring atmosphere that transports visitors into a world of fantasy and wonder. If you are interested in surrealistic room concepts, you will find exciting interior ideas on Dezeen, where art and living space merge.
The symbolism of clouds
Clouds are more than just an aesthetic element in this brand space. They are the symbol of freedom, creativity and the endless possibilities offered by the digital world. Clouds not only add a surreal touch to the space, but also a dimension of lightness and flow. They act as a metaphorical bridge between the firmament of dreams and the groundedness of furniture and home accessories.
Furniture meets digital art
In contrast to the floating clouds, this brand space features CGI visualizations of Home & Living products. The furniture not only acts as functional elements, but also as works of art that complement and enrich the space.
With the utmost precision and attention to detail, they offer a visual complement to the abstract world of clouds. They embody reality within the surreal, functionality within freedom. An inspiring example of this is the Reisinger Studio, which has changed the design world with precisely such surreal elements.
The experience
Visitors to this CGI brand space are taken on a journey between reality and surrealism. The combination of furniture and clouds creates a unique experience that stimulates the senses and encourages reflection.
It is a game between the possible and the impossible, between the tangible and the ephemeral. It is an invitation to expand the imagination and experience the space as a total work of art that redefines the boundaries of digital marketing.
Our internal 3D project is more than just a brand space. It's an experience that challenges the traditional notion of home design, creating a whole new level of interaction and engagement.
In our role at Danthree Studio we strive to create a unique and creative fusion of art and CGI representations for furniture, home & living manufacturers.
Our goal is to design fascinating visual experiences for our clients as visual brand communication by exploring creative boundaries. For more inspiration, browse through our other CGI projects.
