Contents of Shop the Look: Your online store as inspiration (Furniture & Home):
- Store the Look - Meaning
- Store the Look pictures for furniture and home decor
- Store the Look visualizations in the social media
- Store the Look visualizations in e-commerce
- Advantages of a Shop the Look visualization for furniture and interior design
- Store the Look example: Ikea
- How can I create a Shop the Look visualization for my furniture or home & living brand?
- Conclusion: How to take your Shop the Look images to a new level with CGI
- FAQ - 3D Artist vs CGI Studio
Store the Look - this has been the norm in fashion for several years now. But the special form of presenting products in their natural context also offers advantages in the furniture, living and home segment.
A digital visualization in the form of a Shop the Look image presents your products in exactly the right setting and thus increases sales figures!
But one thing at a time: What is "Shop the Look" actually, how does an online store with Shop the Look images for furniture and home decor work and what should you pay attention to when creating a Shop the Look image?
Store the Look - Meaning
Image sources: ZalandoStore the Look is a concept that actually comes from the fashion sector. We don't know exactly who started it. But customers were actually able to put together a complete outfit at Zalando back in 2015.
The garments were no longer presented individually in the store, but Zalando dressed a model completely and thus made it possible to see the individual pieces in context and also to buy them in this way.
Other fashion retailers do the same. In any case, the idea was no longer new in 2015; catalog mail order companies such as Quelle, Otto and Neckermann have always done it this way.
What may be special is how Shop the Look is handled online. If you like the whole picture, the breakdown into individual pieces is just a click away. With another click, you'll be shown alternatives for any individual pieces and, if necessary, you can look at the model again in the newly assembled look. Many online stores even work with a "buy it all" button.
The concept works because people like to be presented with ready-made solutions. The individual blouse, the pair of shoes - who can imagine that together with their own wardrobe?
And above all, who wants to go to the trouble of putting together outfits for a particular occasion from individual items from different brands and in different stores?
It's easier - with Shop the Look. And of course this also works in the field of interior design.
Store the Look pictures for furniture and home decor
Digital clothing is just the beginning. Of course, you can organize your entire life according to this principle. Anyone looking for a new sofa is often dissatisfied with the entire living room furnishings or wants to completely reinvent themselves. So why not restyle the entire room? Or even other areas of the home?
In this case, Shop the Look means that you give your customers ideas on how they can make their personal environment more aesthetic, more relaxing, more harmonious and more modern.
3D visualizations show the individual pieces of furniture in context. CGI upholstered landscapes enter into a dialog with the home cinema system. The reading chair and lamp correspond with the walls of books they are placed in the middle of.
In general, you can use Shop the Look features for all interiors to better sell your furniture and home & living products. This includes kitchen visualizations, living room images, bathroom visualizations, bedroom visualizations, etc.
Store the Look furniture -- Image source: mömax
Image source: mömaxImage source: mömax
Store the Look images on social media
Pinterest and Instagram are extremely image-heavy. And they are firmly established in everyday life. Your customers don't just use social media to maintain contacts - they want to interact. They enter into dialog with you and your company, gather information and, above all, ideas.
Did you know that many users spend hours scrolling through feeds because they are simply looking for an idea for their home? Today, companies no longer produce and sell furniture, they sell solutions to problems and lifestyles.
The more your customers see, the greater the desire to buy the products shown. Surveys have confirmed this: 89% of people who use Pinterest are inspired to buy the products shown there.
One thing is clear: image-based media are a real argument when it comes to increasing sales. Visual marketing with CGI is particularly crucial in the field of interior design, as aesthetic aspects play an important role here.
Store the Look visualizations in e-commerce
Beautiful pictures on social media are one thing. Sales figures are something else. Or are they? Keyword social commerce: the social media presence is merging with e-commerce.
Guide your customers from Pinterest, Instagram or other channels directly to the online store - Shop the Look is the keyword. With CGI visualizations in online stores, you can offer your customers inspiration and a simplified shopping experience.
3D visualizations are always interesting when the marketing strategy is more focused on images and visual stimuli. And this is definitely the case with Shop the Look.
CGI images allow you to show completely different interiors without the need for a real showroom. You show rooms that are created purely on the computer - and thus provide your customers with even more input.
Advantages of Shop the Look visualizations for furniture and interior design
In a nutshell, there are several advantages to a Shop the Look visualization for furniture and interior design companies.
- Realistic presentation: You can present your products realistically with the help of CGI visualizations. With a Shop the Look, however, you don't just present a single product image, but can combine several product visualizations and display them in a suitable environment. This gives your customers an impression of which pieces of furniture go well together and can be inspired by your interior designs.
- Cost-efficient product presentation: Computer-generated product images are also cheaper to create than real product photos. With Shop the Look visualizations, there are no costs for real photographers, set design, physical prototypes and physical premises.
- Interactive shopping experience: If you have an online store, you can even incorporate interactive Shop the Look features that allow customers to put together products themselves in a virtual room. Customers can try out which pieces of furniture go well together and virtually put together an interior that they can then have delivered to their home.
- Increase in sales figures: The realistic product presentation also increases your sales figures. With the lifelike presentations, you can gain the trust of your customers and convince them of your products.
- Larger purchases: Last but not least, with a Shop the Look image you can not only increase your sales figures, but also the value of goods per person. Customers can use the Shop the Look function to recognize which furniture/home & living products look good together and are more likely to buy several products at once.
Store the Look living room visualization - Danthree Studio
Store the Look example: IKEA
Everyone knows the cleverly designed furniture stores of the Swedish brand IKEA. When you walk through these rooms, you don't just see furniture, you see completely constructed rooms.
The interiors are placed in a thematic context, cross-links are created via individual pieces that appear again and again in new combinations in different rooms.
And the customers move through these installations. It can be seen as a kind of dream world that the furniture store creates and transports customers into. The aim is to awaken desires.
This is exactly the mechanism behind Shop the Look.
How can I create a Shop the Look visualization for my furniture or home & living brand?
If you want to create a visualization for your furniture and home decor, you first need to think about the scene you want to create. A simple 2D sketch, a brainstorming session or even just notes of the products you want to present together could help you with this.
Next, of course, you need the corresponding product images. You can visualize your products as cut-outs (i.e. without a background) in order to insert them later into suitable CGI environments or to give customers the opportunity to put together the interior themselves.
Alternatively, you can also directly create a visualization of an entire interior design. As an example, take a look at our projects, such as our Home & Living visualizations for interlübke or our bathroom visualization for FOR.
If you would like us to create a Shop the Look visualization for your online store, please feel free to contact us!
Conclusion: How to take your Shop the Look images to a new level with CGI
With CGI technology in particular, Shop the Look images can be created more cost-effectively and efficiently. No more setting up the products in the studio or hiring a crew for the shoot.
With 3D visualization, you can quickly and easily change your products in the Shop the Look image afterwards. This is particularly useful for seasonal visual marketing for your furniture, home or living brand.
The important thing to remember with CGI visualizations, however, is that CGI is just a technique! The decisive factor is how the products are staged and emotionalized. Only then will your images or 3D visualizations generate conversions and sell your products.
3D Shop the Look Visualization - Danthree StudioAs a CGI / 3D studio for the furniture, home & living industry, we pay close attention to these important parameters and our interior designers & creative directors create high-quality and emotional atmospheres. Contact us now for a free initial consultation!
