Getting to know the products, projects and personalities that shape the furniture industry - that's what MD Magazine is all about.
In an exciting conversation with the md editorial team, the founder of Danthree Studio, Daniel Schuster, was asked numerous questions about CGI (3D), augmented reality and future plans. This resulted in a portrait of Danthree Studio, which comprehensively represents the work and passion.
Click here for the complete interview with video.
What's in CGI - photorealistic 3D visualizations for the furniture industry
Danthree Studio's photorealistic 3D visualizations for the furniture, home & living industry undoubtedly involve a lot of dedication and work.
However, depending on the project, more or less detailed work may be required. The effort behind a fully rendered 3D model (or digital twin) is less for simple and smooth pieces of furniture such as a sideboard than for a piece of furniture made of fabric. With a leather sofa, for example, details such as the seams, surface structures and folds have to be depicted down to the smallest detail.
The end result is an image that even a CGI professional cannot clearly identify as a photorealistic rendering.
Danthree Studio has extremely high quality standards and sees the 3D models as more than just a technical gimmick.
Photorealistic 3D visualizations are intended to enrich the furniture and furnishing industry with innovative, newly generated content, thus saving manufacturers time and money.
The renunciation of expensive photographers, shootings, furniture construction and the associated inflexibility are only a few advantages to be mentioned in this context.
The team behind Danthree Studio
The working collective is made up of interior designers, master carpenters and professional 3D digital artists who bring the 3D visualizations to life on the computer.
In collaboration with other freelancers and, of course, the clients, Danthree ensures flawless visual content, which really polishes up the marketing for furniture, home & living manufacturers.
However, the CGI - 3D content is not only about the images of the furniture itself, but also about the associated environment (milieus - interiors).
The use of light and shadow and a specific style, which is agreed in cooperation with the individual customer, are important for the overall picture. Instead of depicting people, memorable scenes are created in which the size relationships of the pieces of furniture are also depicted photo-realistically.
A look into the future on the subject of CGI & furniture
In the long term, Danthree Studio strives for nothing less than the perfection of CGI visualizations paired with aesthetic style. Even if the need for haptics is not to be completely demonized, photorealistic visualizations are to conquer the furniture industry.
Augmented reality also offers real opportunities. A 3D model is the basis for augmented reality and can already make purchasing decisions easier and lead to significantly more conversions.
Danthree has recognized this potential and will continue to work on transporting modern visual content creation into the consciousness of furniture manufacturers. Companies like Interlübke, RUF | Betten or even Wittmann are already working with Danthree.
If you have further questions about "CGI for the furniture industry" or need high-quality 3D visualizations for your visual marketing, please feel free to contact us and arrange an initial meeting:
To the free initial consultation
%20%C3%BCber%20CGI%20in%20der%20M%C3%B6belbranche-Danthree.webp)
