Danthree Studio meets RUF | Betten. A traditional company meets CGI (3D)
The bed manufacturer wanted to develop further in terms of product presentation and came across Danthree Studio when looking for a solution. A perfect match, as they say, since we specialize in the furniture industry.
We know what furniture manufacturers need when it comes to visual content creation: uncomplicated collaboration, fast implementation and photorealistic CGI (3D) visualizations.
This resulted in the first computer-generated image material for RUF | Betten within a very short time. The "Soluna" product range (a sofa bed) was the first product that RUF | Betten wanted to have realized with CGI and was rendered by us in different environments.
No photographer, no elaborate organization of a shoot - instead, talented CGI artists and the decision to combine tradition with modernity.
And let's be honest: the advantages of photorealistic 3D rendering are significant and extremely attractive.
To name just a few: Filling virtual product ranges in record time, saving shooting costs, increasing conversion rates and benefiting from uncomplicated and flexible collaboration.
So why not try it out and expand your company's e-commerce horizons?
What was the CGI (3D) task?
For the market launch of their new product SOLUNA, the well-known bed manufacturer RUF | Betten needed high-quality visual content that was not only fresh and appealing, but also highly representative.
The product images should not only be used for their homepage, but also find a place in print media such as flyers and catalogs. The product was to be presented in different colors, environments and with a varying interior.
For RUF | Betten, we produced photorealistic 3D models, environment visualizations, CGI pack shots / cut-outs and a 3D animated film (3D explanatory video) about how the sofa bed works. We also digitized the fabrics and textiles at Danthree Studio and presented them photorealistically.
What are the CGI (3D) visualizations needed for?
The photorealistic 3D renderings based on a 3D model are used by RUF | Betten in both their online and offline media. The generated images are integrated on their homepage for a detailed view, but are also used for print media. This makes the renderings multifunctional.
What are the advantages of 3D visualizations in this job?
RUF | Betten has opted for the cost- and time-efficient method of visual CGI content creation and has made use of an innovative marketing tool.
Photorealistic 3D renderings and their advantages are manifold: there are no costs for photographers, shoots, locations and even furniture assembly. The SOLUNA sofa bed product and all associated details were digitized and projected onto the generated 3D model. This also created a level of flexibility that simplifies visual marketing for furniture manufacturers in the long term.
For whom are such photorealistic CGI visualizations suitable?
Since we at Danthree specialize in the furniture industry, our photorealistic CGI renderings are an advantageous choice for furniture and furnishing manufacturers. With our help, operators of online stores and / or stationary sales outlets can quickly and easily take their visual marketing to a new level.
If you also need 3D visualizations or 3D videos for your visual marketing, feel free to contact us and arrange an initial meeting:
To the free initial consultation
