Contents of What is a digital 3D photo studio:
- What is a 3D photo studio?
- What is a digital 3D photo studio?
- These are the advantages of a digital 3D photo shoot
- In what industries is digital photography beneficial?
- Procedure of a 3D photo shoot
- Danthree Studio: Our digital 3D studio for furniture, home & living products
- FAQ about 3D photo studios
Those who sell products are often faced with the challenge of marketing them visually. Of course, you can show simple pictures of the product, but appealing and professional-looking product photos arouse significantly more interest and have a high impact on conversion rates.
Three-dimensional product images are particularly suitable for an appealing product presentation. These can be created in a 3D photo studio - the creation in a virtual photo studio is particularly efficient. But what is a digital 3D photo studio and why should you consider a digital photo shoot for your marketing?
Our 3D agency Danthree Studio gets to the bottom of these questions and explains what advantages a 3D studio offers and how a digital 3D photo shoot works.
What is a 3D photo studio?
A 3D photo studio specializes in the creation of three-dimensional photos. To do this, certain technologies are used that combine individual photos from different angles to create a 3D image. To save space, small 3D figures representing a product or person are often created first and then photographed.
Modern washbasin, photo-realistically rendered in the 3D photo studio
What is a digital 3D photo studio?
Today, there are also virtual photography studios that no longer require physical facilities. Instead, the 3D models are created digitally. A single 2D-photo or even a sketch is sufficient for this. The physical effort is reduced, as the entire 3D visualization can be carried out digitally. This is a particularly efficient solution for the presentation of products, for example in the home and living industry.
Virtual photo studio for furniture - Danthree Studio
What are the advantages of a digital 3D photo shoot?
Which is better? A digital photo shoot or conventional photography? Here, we show you the advantages of digital photo shoots:
1. Visual Quality
With the right software, you can create realistic 3D photography even without physical prototypes. A product, such as furniture or even interiors like bathrooms or kitchens, can be represented with shading, the right colors, the right lighting, and visual textures so that the 3D image looks like a real photo.
2. Immersive Presentation
Regular 2D photos can show what your product looks like, but interactive 3D images look even more realistic and offer the viewer more opportunities to imagine the product. For example, they can view the product from different angles.
3. Attention To Detail
Digital 3D studios work with professional graphic designers and use innovative software programs to capture even the smallest details.
Close-up of the brush head of an electric toothbrush in the 3D photo studio
4. More Sales
3D product visualizations improve visual marketing and can increase sales figures for furniture, home & living products and objects. At the same time, you can also reduce the return rate with 3D photo shoots. Customers who have been given a realistic impression from the beginning know what they are getting into and are unlikely to return the products.
5. Cost Efficiency
For many companies, a digital photo shoot is already worthwhile due to its cost efficiency. The digital creation of 3D images does not require a lot of physical space and can be easily customized. Unlike traditional 3D studios or traditional photography, you don't need any physical sets or stages for digital photo shoots, and you can efficiently create different versions of your product and easily customize environments. With conventional photography, on the other hand, you have to carry out a new photo shoot for each image.
In what industries is digital photography beneficial?
Digital photo shoots are suitable for various industries, for example:
1. 3D Photo Shoots For The Furniture Industry
3D photo shoots are particularly popular in the furniture industry, as three-dimensional photos can show furniture from different perspectives and present it in a realistic environment. However, for visual marketing in 3D, you should first define your target group to create a target-oriented visualization.
2. 3D Photo Studio For Home & Living Brands
A virtual photo shoot in 3D is also ideal for home & living products such as decorations, lamps, or textiles. The advantage of 3D images is that customers can already imagine what the product will look like in their home. As with digital photography for the furniture industry, you should also consider the brand message of the respective company in order to create product images that present the brand correctly.
Close-up of a wooden chair in the digital photo studio
3. 3D Photo Shoot For The Real Estate Industry
In addition, 360-degree photo studios also enable an interactive representation of interiors. This technology is often used in the real estate industry to give prospective buyers a better impression of the space and furnishing options.
4. Digital 3D Photography in Fashion
In the fashion industry, 3D visualizations can present garments, shoes and accessories. The advantage of CGI photography in fashion is that photos of garments can quickly be adjusted to show different sizes and colors.
5. Product Marketing With 3D Photos
Of course, other products can also be presented in 3D. E.g. the marketing of automobiles, technical devices, or household goods can be made more efficient with CGI.
Our 3D photo agency Danthree Studio can take care of the digital photo shoot for you and create realistic images of your home & living products and interiors!
3D model of a plush octopus in the digital photo studio
Procedure of a 3D photo shoot
1. Planning And Preparation
Before the digital photo shoot can begin, the scene must be planned. To do this, we discuss with you which products or rooms you want to visualize in 3D and which emotions the image should evoke. The first step of 3D planning involves defining your target group and considering your brand message.
2. 3D Modeling
Now, it's time for the 3D modeling of the products or rooms. Based on key data, a digital twin is created that looks like the real product. Details such as textures, colors, and shading can then be added.
3. 3D Image Creation And Post Processing
Once the 3D models have been created, our virtual photographers will optimize the 3D scene. To do this, we use our software's 3D camera to create images from different perspectives. This step can be compared to a real 3D photo shoot with a real camera and stage. We can experiment with different settings of our digital camera to create a high-quality CGI image - just like in real photography.
Finally, it's time for the last details! As soon as we have created the digital photo, you can request any changes you would like us to make. After all, the 3D image should present your brand and products perfectly and persuade potential customers to buy. This is why your satisfaction is our top priority!
Virtual 3D model of a robot vacuum on carpet and wooden floors
Danthree Studio: Our digital 3D photo studio for furniture, interior design, home & living products
Our professional 3D photo studio Danthree Studio specializes in the 3D rendering of home & living products, such as furniture and interior design.
With our digital photo shoots, you can easily visualize your products without the effort of "real" photography. You can use our realistic images of your products for your visual marketing and upload them to your website or online store or use them for advertisements.
Our 3D Photo Shooting Services
3D Photoshooting - 3D Visualization
We offer 3D photo shoots and 3D visualizations for your home & living products. We can visualize individual pieces of furniture, household appliances and decorative items as well as entire interiors, such as bedrooms, kitchens or bathrooms with CGI.
Virtual 3D model of a loudspeaker on a podium
3D Animation - Moving Image - Videos
By the way, we also offer moving 3D animations with which you can present your products and premises dynamically. This arouses more interest among viewers and stays in their memory longer than a regular product image.
3D photo shoots for home & living brands - Danthree Studio
Augmented Reality (AR)
Last but not least, you can also take advantage of our augmented reality (AR) service. For this, we create a QR code that customers can scan to have products, such as furniture, displayed in real-life environments on their smartphone camera.
