Contents of The best 3D render agency for top marketing images:
- What is 3D rendering
- What is a 3D rendering agency?
- How do I find a 3D rendering agency?
- Advantages of 3D rendering
- How does 3D rendering work?
- Which 3D rendering software?
- Techniques for photorealistic 3D rendering
- Offline rendering vs. real-time rendering
- Can I also have a 3D rendering created?
- Application areas of 3D renderers in visual marketing
- How much does a 3D rendering cost?
- Conclusion
- FAQ
In times of digitalization, visual marketing is becoming increasingly important. 3D representations are also becoming increasingly popular, allowing brands to reflect their products realistically.
To do this, you need to convert a 2D image into a 3D representation. This process is not exactly easy for beginners, as it requires the right expertise to visualize a product in 3D to a high standard. In this article, we will show you exactly what 3D renderings are, why three-dimensional visualizations are so important and how our 3D rendering agency Danthree Studio can help you with your visual marketing.
What is 3D rendering?
3D rendering is a process of 3D visualization in which 2D images are transformed into visual 3D models. While 3D visualization refers to the entire process from the creation of a sketch to the finished 3D model, 3D rendering refers specifically to the process of creating a three-dimensional representation from the 2D image. This is usually carried out with the help of 3D rendering programs.
The 3D images can then be used in product marketing on websites, virtual tours or even advertisements.
3D model to 3D rendering - Danthree Studio
Would you like to commission a 3D visualization? Contact us for a non-binding quote!
What is a 3D rendering agency?
A 3D rendering agency is a company that can create 3D visualizations for other companies or freelancers. This means that if you need a visualization of your products, you can simply commission an agency to do the visualization for you. This means you don't have to acquire the specialist knowledge yourself and can use your valuable time for other purposes. The agency takes care of everything and provides you with the finished visualization.
How do I find a 3d rendering agency?
You can easily find a 3D rendering service online. If you need a 3D visualization for the Home & Living industry , our 3D agency Danthree Studio can also do the visualization for you!
We create high-quality renderings of furniture, interiors and decorative items and can create static product visualizations, 3D cut-outs as well as animations or visualizations with augmented reality for you.
Advantages of 3D rendering
Visual marketing is an important part of today's business world. These are the advantages of 3D rendering at a glance:
- Better marketing of the product: With high-quality, photorealistic images in 3D, you can showcase your products and encourage potential customers to buy. It's great that prospective customers get a good insight into the product and a realistic image before they buy. This inspires confidence and increases sales figures.
- Simple changes: If something changes in your product, for example if you bring out a new model that looks only slightly similar to its predecessor, you can quickly adapt the 3D display using software.
- Independent representations: The fact that your 3D image is retrieved digitally means that it is independent of external influences. Your product is always displayed in the best light and you don't have to worry about annoying shadows or poor lighting conditions.
- Cost efficiency: For product marketing, it is often cheaper to render a 3D image than to carry out a real photo shoot, which requires a photographer, a scene and space.
When it comes to product rendering, it is important that the developers understand your product and present it skillfully. If you don't want to/can't create your 3D visualization yourself, you can hire a 3D rendering agency, for example us at Danthree Studio. We will stage your product with CGI and your branding in such a way that it fits your target group and your marketing strategy. Discover our 3D projects.
How does 3D rendering work?
Various software programs can be used for 3D product rendering. These programs collect all the data from a 3D model created on the basis of a 2D sketch. A real scene is then created from this 3D model using computer graphics technologies. This can be an image or a video. To do this, textures and colors are added to a model using 3D software, as well as the appropriate lighting.
Rendering then refers to the final step, where the model is rendered into a proper 3D representation that users can interact with on a digital plane.
The aim is to create a realistic representation that reflects a room or a product in a realistic way.
The process: explained step by step
- Modeling the 3D model: The first step is to model the 3D foundation stone - the so-called mesh model. This involves collecting all the important data for the 3D model so that an object can be represented in three dimensions.
- Textures and materials: The next step is to apply different materials, i.e. colors and textures, to the surfaces. This makes the presentation look much more realistic.
- Illuminate the object: With the help of 3D software, you can now illuminate the object of your 3D representation as you wish. You can influence the appearance of the photo or video by using warmer or cooler lighting.
- The right viewing angles: You can also adjust the viewing angles to show the product from different camera perspectives. This allows interested parties to see the object from "the best side".
- 3D rendering: Last but not least, the model is "rendered" with a 3D rendering program, i.e. processed into a realistic 3D representation.
Which 3D rendering software?
You can use various software for photorealistic rendering in 3D, for example:
- Blender: The open source software Blender is a popular software because it is free. With the 3D rendering program, you can carry out modelling, animations, texturing, lighting work and ultimately rendering.
- Autodesk Maya: Experienced users can also use the 3D software Maya. Maya can also create complex CGI visualizations and is often used for films and series.
- Cinema 4D: Cinema 4D is also a good rendering software. Although it is subject to a fee, it can also produce great, high-quality renderings. It is also very user-friendly and easy to understand.
- 3ds Max: 3ds Max is 3D software from Autodesk. The program is often used in the games and film industry. The program offers its users numerous tools and even offers support for various external 3D rendering engines such as V-Ray, Corona and Arnold.
- Houdini: Houdini is a professional 3D software program from SideFX. The program specializes in procedural modelling, animation and visual effects and even has its own render engine called Mantra.
Please note that you should already have some prior knowledge of some 3D software. You should also use a suitable device for rendering. Not all laptops and computers have a graphics card that is up to this complex task.
Techniques for photorealistic rendering
When you render a photo or video in 3D, you can use various techniques:
- Scanline rendering: In 3D rendering, all pixels of the image are normally converted individually. With scanline rendering, however, you can process entire parts of the image in one go, which is much faster.
- Ray tracing: Another popular technique in 3D rendering is ray tracing, which can calculate light rays and shadows a little better. Of course, all of this is done using software and does not have to be done manually.
- Radiosity: The radiosity technique also deals with light rays and reflections and is often used together with ray tracing to achieve the best results.
Offline rendering vs. rendering in real time
In 3D rendering, a distinction is made between the above-mentioned techniques and two types of rendering: offline rendering and real-time rendering.
With offline rendering, the process is carried out and saved. This technique generally delivers better results as computers can take more time to perform the rendering. This is why this method is often used for CGI effects in films.
With real-time rendering, on the other hand, the final result is displayed directly to provide the user with the rendered image straight away. However, this means that the quality is not quite as good as with offline rendering, where the computer could take more time.
Can I also have a 3D rendering created?
Of course! If you don't have the time, resources or nerve to render your 3D model yourself, you can also hire a 3D rendering agency. At Danthree Studio, we can take care of the entire 3D visualization process for you - from creating the model to 3D rendering.
Services of Danthree Studio as a 3D rendering agency
Our 3D services as a 3D rendering studio also include texture mapping and the development of brand spaces to realistically represent every detail of the product. We offer the following services:
- Photorealistic interior visualizations: A representation of interiors that you can use to give a realistic impression of the room design in 3D.
- 3D modeling: Creation of photorealistic 3D models of products and spaces that can be used as the basis for high-quality & photorealistic 3D product renderings.
- 3D Animation & 3D Video RenderingDevelopment of animated 3D videos and presentations of products that convey the functions and advantages of products or rooms in a vivid way.
- Clipping & Pack-ShotCreation of high-quality product images without background, ideal for catalogs, websites and marketing materials.
- Surface -DigitizeConversion of physical materials and surfaces into digital textures that can be used in 3D renderings or 3D animations.
- Augmented Reality (AR)Integration of 3D models into the real environment using augmented reality technologies. This enables an interactive customer experience.
3D Render Agency - Danthree Studio
3D video and 3D photo rendering: areas of application in visual marketing
3D renderers can be used in various areas of visual marketing. Here are some examples:
3D Render Studio - Bathroom CGI project by Danthree Studio
How much does a 3D rendering cost?
The cost of photorealistic renderings depends on the scope and complexity of the project. The following factors can influence the price:
- How complex the object or scene is that you want to render
- How many renderings you need
- How detailed and high quality the result should be
- Which format to use -> 3D video or 3D image
Before you commission a 3D product rendering , you should ask for an exact cost estimate to ensure that the project does not exceed your budget.
Conclusion on 3D rendering agencies
Great 3D visualizations help you to market your products much better. However, creating a 3D visualization takes time and expertise. If you want to get creative yourself, you can try using rendering programs to create a 3D photo or 3D video.
For many companies, however, it is more time and cost efficient to hire a 3D rendering agency to do the visualization. If you are looking for an agency for your project, we at Danthree Studio will be happy to advise you!
